Evolv Technologies Holdings, Inc. a leading security technology company pioneering AI-based solutions designed to create safer experiences, today announced that it has renewed its Evolv Express® subscription agreement with the National Football League’s Tennessee Titans, one of the company’s earliest customers in professional football. The renewal will update Nissan Stadium’s 17 systems to Express Gen2, the latest version of the company’s flagship product, and cove

Six Flags Entertainment Corporation today announced a new strategic partnership with NFL legend and three-time Super Bowl champion Travis Kelce, under which he will serve as a brand ambassador for North America’s largest regional amusement park operator. The partnership unites one of the NFL’s most dynamic and influential personalities with Six Flags’ mission to provide its guests with the best in thrills and family entertainment. Over the course of 2026, Kelce wil

Symmetry Sports Construction, a trusted AstroTurf distributor and field builder, has completed a new AstroTurf® 3DM 60 installation at Abilene Christian University, providing ACU with a modern, high-performance field built to deliver elite performance season after season. The project reinforces Symmetry's footprint across the state and its reputation for executing complex athletic installations with precision and accountability. With a strong track record throughout Texas, S

The Pro Cheer League presented by Varsity Spirit — the first professional organization for elite cheer athletes ages 18+ — has signed European Wax Center as the Official Wax Partner of its inaugural season, featuring them at league events, digital platforms, and fan activations. This new sponsorship combines European Wax Center's long‑standing focus on confidence, empowerment, and helping individuals feel their best with the Pro Cheer League's desire to help athletes, fa

Baseball and softball season is almost in full swing, and sports technology company Ember Sports is stepping up to the plate to launch its mobile-first training platform that puts professional-level analytics and affordable training tools into the hands of players and coaches nationwide. Backed by former MLB players and coaches such as Brady Clark and Damon Mashore, the Ember Hitting Analyzer and Ember Pitching Analyzer are redefining the landscape of baseball and softball training, this time

ASTOUND Group today announced two leadership appointments that strengthen its ability to deliver sponsor activations that drive measurable ROI across stadiums, arenas, and live sports events. The company has appointed Karim Wazani as Head of Sports and promoted Brittany Castle to Senior Vice President, Client Partnerships. The moves position ASTOUND to help brands and teams turn sponsorship agreements into fan experiences that actually move the needle. From permanent venue integrati

Adobe (Nasdaq:ADBE)—the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms—and Major League Baseball (MLB), North America’s most historic professional sports league, today announced a major expansion of their multi-year partnership. To drive the next generation of digital fan experiences, Adobe is providing industry-leading solutions for MLB’s marketing, product and content departments to fur

American Express will soon offer exclusive access, value and experiences for Card Members in the New York/New Jersey and Atlanta metropolitan areas through new long-term partnerships. American Express will be named the Official Payments Partner of MetLife Stadium, the New York Jets, the New York Giants, Mercedes-Benz Stadium, the Atlanta Falcons, Atlanta United and the newly awarded National Women's Soccer League (NWSL) team which will begin play in 2028. This builds on partnerships annou

As the crack of the bat returns to ballparks across the country, Veteran Tickets Foundation (Vet Tix) is officially kicking off its 2026 baseball campaign. This launch follows a historic 2025 season in which the organization distributed over 600,000 free tickets to Major League, Minor League, and collegiate baseball and softball games. Through its Vet Tix and 1st Tix platforms, the nonprofit provided veterans, service members, and first responders with access to everything from loca

SailGP has today announced its first official sports trading category partnership, marking a significant milestone in the league's commercial growth and expanding how fans engage with the global sail racing championship. Award-winning, product-led prediction market company Smarkets will become the Official Sports Trading Partner of the Rolex SailGP Championship, with integration rights in the UK, Ireland and Sweden as part of a three-year agreement. Smarkets also becom