Ordr, the AI-powered payments intelligence platform for sports, live entertainment, and hospitality, and FreedomPay, the global leader in Next Level Commerce™ technologies, today announced a strategic technology partnership that will bring unified data matching, advanced gateway infrastructure, and omnichannel commerce to live experience operators worldwide. The partnership integrates FreedomPay’s commerce platform, trusted in hundreds of premier organizations globally w

Baseline today released the first agentic AI operating system built for multi-location and multi-bank travel sports facilities, with USA Prime leveraging them as their preferred facility operating system. Until today, scaled sports facilities and clubs ran across five or more disconnected systems. No platform had unified facility and club management, so as operators scaled into new markets, fragmentation slowed multi-site growth. Baseline's rebuilt platform collapses t

The newly expanded and upgraded Azteca Stadium complex was completed in April, in time for the 2026 FIFA World Cup to be hosted this summer by Mexico, the USA, and Canada. PENETRON ADMIX, a crystalline waterproofing admixture, was specified for all below-grade concrete structures to meet the 50-year durability specifications The Estadio Azteca (Azteca Stadium) is an 88,000-seat soccer stadium located in the picturesque Coyoacán district of Mexico City. As the largest soccer s

The Beach Football League (BFL), the world's first professional tackle football league played on sand, today announced a strategic partnership with iHeartMedia, the leading audio company in America, naming iHeartRadio the league's Official Audio and Radio Partner for the 2026 season and beyond. The partnership will integrate iHeart's expansive live radio, digital, podcast, social, and live event platforms into the BFL's growing national footprint, supporting event pr

Athletes optimize all aspects of performance, then unwind with the only socially accepted ritual undoing that work, alcohol. For over 70%¹ of 549,000 competitive athletes in the United States², it is the default. ATLAUA opens U.S. access to its first product to protect their recovery. ATLAUA, a luxury recovery brand built for athletes, today announces the U.S. launch of ATLAUA CALM, its Botanical Recovery Blend. The company was founded by former professional soccer player

The F1 season has resumed and the championship is gaining momentum again ahead of its December finale at Yas Marina Circuit. With anticipation building for what could be another decisive showdown, the Formula 1® Etihad Airways Abu Dhabi Grand Prix has expanded its ticket offering with the premium 16/360 experience now on sale and a new three-day Abu Dhabi Hill ticket available from AED 995. Further ticket categories and additional hospitality options will be announced in the coming weeks.

The New York Jets are igniting the international experience by bringing UK fans closer than ever to Jets football through a new partnership with Elite Sports Travel, the UK's NFL travel leader. Through customized, all-inclusive US gameday experiences, the partnership delivers exclusive access, premium travel, and unforgettable moments as part of the Jets' global fan engagement efforts. "This partnership with Elite Sports Travel allows us to deepen our connection with Je

Bond Sports, the industry-leading software platform for soccer facilities, today announced a strategic partnership with TOCA Football, one of the nation's most recognized and fastest-growing soccer brands. Together, the two companies are delivering an integrated technology experience that enables TOCA's players, members, and families to more easily discover, register for, and engage with TOCA's full range of programming including adult leagues, pick-up soccer, camps, memberships a

Nomadar Corp., a global platform operating at the intersection of sports, tourism, technology, and infrastructure, today announced that it has entered into a strategic framework agreement with Fox Soccer Academy, a leading international youth soccer organization founded by former Premier League champion Christian Fuchs and sports executive Raluca Gold-Fuchs. The agreement establishes a collaborative platform designed to support international growth initiatives and expand high-perfor

Lucky Strike Entertainment, one of the world's premier owner-operators of location-based entertainment destinations, is proud to announce a partnership with the San Francisco Giants today, running through the 2027 season. Bringing together two iconic orga Starting May 4, when the Giants face off against the San Diego Padres, attending fans can enjoy a unique offer. The program is part of Lucky Strikeout, Lucky Strike Entertainment's new baseball partner platform launching wi