UFC®, the world's premier mixed martial arts organization, and Good Greek Moving & Storage®, a full-service relocation company, today announced a new multiyear marketing partnership that will showcase Good Greek within a selection of UFC Fight Nights, as well as Dana White's Contender Series. "We're excited to welcome Good Greek Moving & Storage as an official partner," said Michael DiNuzzo, VP, Head of U.S. Business Development, UFC. "This

Pickleball Kingdom, the world's largest indoor pickleball entity, announces its expansion into Europe. To lead the charge, Philippe Bru has been appointed as Developer for the European expansion for Pickleball Kingdom, marking a significant milestone in the brand's global expansion strategy. As pickleball continues its rapid rise worldwide, Pickleball Kingdom is bringing its proven indoor model, community-driven programming, and professionally operated facilities to Europe.

Niece Motorsports and Acceptance Insurance today announced that Andrés Pérez de Lara will return to the No. 44 Chevrolet Silverado for the full NASCAR CRAFTSMAN Truck Series schedule in 2026, with Acceptance Insurance joining as his anchor partner. Pérez de Lara—one of NASCAR's most promising young drivers—will carry Acceptance Insurance branding as a primary sponsor for select races throughout the upcoming season. Veteran crew chief Wally Rogers

Samuel Merritt University (SMU) today announced a new partnership with Oakland Roots SC to assess players’ movement and performance for the club’s full professional roster at SMU’s Motion Analysis Research Center (MARC). The initiative brings all Oakland Roots players to SMU’s state-of-the-art MARC facility for a two-hour, multi-station assessment designed to establish individualized performance baselines, identify movement patterns and support long-term athl

GameAbove Sports announced an investment in CHIP'd, a sports technology company pioneering smart golf balls with embedded electronics designed to deliver real-time performance data. The investment reflects GameAbove Sports' expanding role as an active investor in golf-focused innovation aimed at improving player development, coaching, and measurable progress across the game. CHIP'd's first product, CHIP'd Golf, is a putting-specific smart golf ball and companion

Esmark Sports Management & Entertainment, a wholly owned subsidiary of Esmark, Inc., has announced that it will become the team sponsor and part owner of a newly formed professional ice hockey team in Kosice, Slovakia. The partnership demonstrates Esmark's commitment to supporting the development of sports and strengthening local communities through the unifying power of sport. Hockey Club Esmark Košice will start competing in the Slovakian professional ice hockey 2HL

Esmark Sports Management and Entertainment, a wholly owned subsidiary of Esmark Inc., announced today it is the team sponsor and co-owner of a newly established professional hockey team in Košice, Slovakia. This partnership underscores Esmark’s commitment to supporting sports development and strengthening community connections through the unifying power of athletics. The Hockey Club Esmark Košice team began competing in the 2HL division of professional ice hockey

Sprinturf announced the recipients of its 2026 LEAP Grant program, awarding nearly $500,000 in total funding to support community-driven projects that expand access to high quality athletic and recreational spaces. This marks the second round of the Sprinturf LEAP Grant program, with the company planning to continue awarding grants through future funding cycles. The 2026 LEAP Grant program awarded funding to 12 projects across eight states, including Arkansas, Georgia, Flo

Today, the Rose Bowl Operating Company (RBOC) announced the groundbreaking of the South End Zone Field Club, a $30 million strategic investment that reinforces the Stadium's commitment to thoughtful modernization while preserving the traditions that have defined college football's most iconic venue for more than a century. The project includes new field-level premium seating and amenities while preserving the timeless historic elements and angles that have defined America's Stadiu

From Friday night lights to million-dollar revenue streams, college football can shape how people think, spend, and even where they find a sense of belonging. Some may claim the sport sits at the center of American culture, influencing everything from youth identity to national conversations. Yet, behind all the passion and pageantry may lie a deeper, more unsettling truth. In "The Year of the Playmaker: Illusion of Grandeur," by M.L. Williams, readers dive deeper behind t