Genius Sports Limited (“Genius Sports”) (NYSE: GENI), a global leader in real-time sports data and technology, today announced a new partnership with Equativ and StackAdapt that enables advertisers and agencies to programmatically reach sports fans with creative that responds to what's happening on the field, in real time. Sports advertising has always been constrained by fixed scheduling: the same spot runs regardless of whether the game is scoreless or if a fan is

Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, announced today it is launching Hoka performance running shoes in 15 stores across Arkansas, Georgia, Louisiana, and Texas and online at Academy.com in early October. With men's, women's and kids' styles available, including the Arahi 9, Challenger 8, Clifton 11, Rincon 5, and Torrent 5, Academy is fueling fun for the whole family. "At A

Genius Sports (NYSE: GENI), a global leader in real-time sports data and technology, and TelevisaUnivision, the world’s leading Spanish-language media company, will enhance live broadcasts of Liga MX for the first time with the launch of visual augmentations, in-game data and premium new sponsorship inventory. The AI-powered capability gives fans insights into dynamic in-game outcomes, player milestones and win probabilities, integrated into live broadcasts of Liga MX, the mos

MotoGP Group has selected Accenture to help power the next generation of its direct-to-fan OTT (over-the-top, internet-delivered) offering. Through this collaboration, MotoGP will harness Accenture’s technology capabilities and proven global sports streaming expertise to enhance the fan experience, deliver richer content, and create new ways to engage with the sport. The new platform is expected to launch in the 2027 MotoGP season. The new platform will unify MotoGP properties

Genius Sports Limited (“Genius Sports”) (NYSE: GENI), a global leader in sports data and technology, and NBA All-Star and entrepreneur Chris Paul today announced the launch of a new athlete-led sports media company created in partnership with Paul’s Ohh Dip!!! Entertainment and Connor Schell’s Words + Pictures. The new company will develop original sports programming and content franchises built around the perspectives of athletes and creators, combining thei

Hyundai Motor Company today announced a multi-year agreement as the Official Automotive Partner of the UEFA Champions League. The partnership marks the company's commitment to European club football at its highest level. It begins with the 2026/27 season, running to the end of the 2030/31 season. Football is familiar ground. For almost 30 years Hyundai has supported the game at its highest levels, from the largest international tournaments to clubs and associations around the wo

Hisense, a leading brand in global consumer electronics and home appliances, announced at IFA 2026 that it will continue its partnership with UEFA as an Official Partner of UEFA EURO 2028, marking the fourth consecutive UEFA European Championship supported by Hisense. Hisense's football journey began with UEFA EURO 2016 and has grown ever since, extending across successive UEFA EUROs and the FIFA World Cups in 2018, 2022 and 2026. For Hisense, the final whistle is not the end of

Southampton Football Club and global online trading brand VARIANSE have announced a new multi-year partnership, which will see VARIANSE become the club's Official Global Trading Partner and exclusive Official CFD Trading Partner. This partnership marks an important milestone for VARIANSE as the brand celebrates 10 years of excellence in the online trading industry and enters the next phase of its international growth. By combining two organisations that share a focus o

Inflatable structures are increasingly being used beyond traditional recreational and event settings, with applications extending to sports training, mobile entertainment, industrial maintenance, medical support, and emergency response. This shift is creating demand for inflatable tents that are designed around specific operating environments rather than standardized temporary shelters. Against this backdrop, JOY Inflatable is expanding its custom manufacturing capabilities for appl

Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, is kicking off football season with its Tailgate Fan Shop, curated to help customers celebrate professional and college football with top-of-the-line canopies, chairs, coolers, drinkware, speakers, tents, jerseys, and more. Curated with the whole family in mind, the lineup includes: Academy Sports + Outdoors Easy Shade