Procter & Gamble and the Women’s National Basketball Association (WNBA) today announced a multi-year, multi-brand partnership, marking a bold new chapter in how P&G and its brands show up across sports and culture. The partnership creates a platform for P&G brands to engage with professional women’s basketball at a defining moment – as the game, its athletes, fans, and influence are reaching new heights. Building on the success of P&G brand Mielle&r

Leading global manufacturer Hankook Tire is stepping up to the plate for the 2026 Major League Baseball (MLB) season with in-stadium signage presence across select professional ballparks in North America. Hankook's branding will be prominently featured in high-visibility locations within stadiums—including home plate, outfield, and first base line signage—in major markets such as New York, Boston, Atlanta, and Toronto, among others, throughout the 2026 regular season

Riddell, the industry leader in football helmet technology and sports protection innovation, today unveiled the Riddell ND6 Helmet Line, representing the next generation of youth football helmets. Helmets in the ND6 line produced for the 2026 football season meet the new ND006 youth helmet performance standard established by the National Operating Committee on Standards for Athletic Equipment (NOCSAE), ahead of the standard's effective date of September 1, 2027. The ND6 name ori

As the nation prepares for its 250th anniversary, two American institutions today announced a new partnership: Deere & Company (NYSE: DE) and Major League Baseball (MLB). John Deere's new multi-year Major League sponsorship connects two legacy brands rooted in everyday American life, from ballfields and backyards to farms and green spaces across the country. As the Official Tractor of MLB, Deere's marketing assets across digital and linear media will highlight the work t

Tamarack Resort today announced that reservations are now open to the public for seasonal boat slips at the new Tamarack Resort Marina on Lake Cascade, offering guests and visitors a new way to experience America's only ski, golf, and lake resort. Beginning today, the public can reserve boat slips for the 2026 summer season, running from May 22 through September 7, 2026. Slips are available on a first-come, first-served basis and must be booked online at www.tamarackresortmarina

As fans nationwide celebrate the return of baseball on Opening Day, DaBella is proud to announce its official partnerships with three Major League Baseball organizations, the Colorado Rockies, Minnesota Twins, and Texas Rangers - marking a major step forward in the company's continued national growth and community engagement. Opening Day represents more than just the start of the season; it's a celebration of community, tradition, and the meaning of home - values that closel

As the weather warms and baseball returns, Sport Clips Haircuts is giving fans a new way to celebrate. The brand is introducing limited-edition Playmaker Scents, inspired by "America's pastime" and created in partnership with Rawlings® Sporting Goods, a name synonymous with the sport. The scents transform a routine haircut into a seasonal grooming experience that captures the energy, nostalgia, and excitement of spring baseball. The Playmaker Scents are available e

IBM and the Masters Tournament today announced new and enhanced digital fan features now available on the award-winning Masters digital platforms. The watsonx AI-powered capabilities – the latest in a 30-year collaboration between IBM and the Masters – are designed to bring the rich history and on-course excitement of the Tournament to life for millions of golf fans around the world. Introducing Masters Vault Search with watsonx The Masters Vau

Salty's Water Sports, the premier boat and jet ski rental company on Florida's Treasure Coast, today announced the expansion of its rental fleet and guided tour operations across its six regional locations. As the only official Sea-Doo partner on the East Coast of the United States and a proud member of BRP's Uncharted Society, the family-owned company is setting a new standard for safety, equipment quality, and customer experience in the Florida watersports industry. Th

Real American Beer (RAB), one of the fastest-growing beer brands in the country, today announced its expansion into Iowa — a state with one of the deepest wrestling traditions in America. The move is a direct extension of the brand’s partnership with Real American Freestyle (RAF), the unscripted professional freestyle wrestling league where Real American Beer serves as the official beer. Wrestling in Iowa is generational — embedded in high school gyms, college prog