Great Lakes Pickleball Club (GLPC) celebrated its official Grand Opening on Wednesday, September 9, at its Grand Rapids facility, located at 4180 Jupiter Ave NE, Grand Rapids, MI 49525.

Ram launches "Nothing Stops Football," a fully integrated campaign spanning TV, social media, digital, experiential, student-athlete influencers and branded content

Canada Goose today announced its first venture into motorsport through a partnership with ARCH Motorcycle Racing, the racing division of the bespoke American motorcycle company co-founded by Keanu Reeves and Gard Hollinger.

Vikings fans have a delicious new reason to raise their voices and SKOL this season. The SPAM® brand today announced a new partnership with the Minnesota Vikings, bringing the SPAM® Dog to U.S. Bank Stadium

CyberHero, the world's first global humanoid robot sports league, launched in Riyadh on September 9, with host Hero Esports announcing plans for an inaugural season spanning eight cities worldwide.

The Los Angeles Dodgers have announced a multi-year partnership with ŌURA, a leading health intelligence platform and maker of the world’s smallest smart ring, establishing Oura Ring as the Official Health

T-Mobile Arena, Las Vegas’ premier sports and live entertainment venue, and Paramount+ today announced a new multi-year partnership that will rename the arena’s iconic two-acre outdoor entertainment space Paramount

High-performance gaming peripheral brand ATTACK SHARK today announced a partnership with leading esports organization Cloud9 Esports. Focused on Cloud9's League of Legends team

ACEMATE today unveiled the S10 Pro, its new flagship AI tennis robot, at IFA 2026. Building on the real-rally capabilities of the original S10, the S10 Pro is designed for more intensive, structured, and match-oriented practice

Veteran NBA Coach Roy Rogers has been named the first-ever head coach of Liverpool Basketball, owner Jason Dolan announced today, ahead of the club's inaugural season in Super League Basketball (SLB).