Pendulum Holdings, LLC, a strategic investment and advisory platform, today announced the launch of Pendulum Sports & Entertainment LLC (“PSE”), a dedicated team of senior professionals within Pendulum that provides trusted, strategic advisory services to a formidable generation of brand owners building businesses and partnerships that move and lead culture. PSE partners with its clients to maximize the value of their highest priority commercial opportunities by prov

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British Esports, the UK’s national esports federation, and Pearson, the world’s leading learning company, have launched a new suite of higher-tier BTEC qualifications in Esports - the first internationally available qualifications of their kind. The new qualifications offer a route into careers in the exciting esports industry, which is projected to reach revenues of $4.3bn worldwide in 2024, according to Statista*. This continues the successful partnership bet

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Ahead of St. Patrick's Day, Wilson Sporting Goods proudly joins the Muscular Dystrophy Association (MDA) with the launch of the limited-edition 2024 MDA Shamrocks A2000® 1786 Glove. Paying homage to one of the nation's largest St. Patrick's Day fundraisers, the MDA-branded glove – which features the iconic MDA Shamrocks theme and an embroidered MDA logo on the pinky finger of the glove – will be displayed in partnering sporting goods stores and available for purcha

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The Premier Lacrosse League (PLL) powered by Ticketmaster today announced an expanded partnership with Whirlpool brand. Whirlpool brand will be a founding partner to the Maryland Whipsnakes, the first in league history. In addition, the PLL and Whirlpool brand will work to expand access to lacrosse through equipment restoration, and community and social responsibility endeavors. "Whirlpool helped us welcome home our eight PLL teams, now we're thrilled to welcome them as the

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Genius Sports Limited and Football DataCo (“DataCo”), the data rights holder of English and Scottish football, have entered into an exclusive period of negotiation to extend their official betting data partnership. The agreement remains subject to contract and approval of the Leagues and their respective Clubs. Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data from the English Premier League (“EPL”), E

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BetMGM, a leading sports betting and iGaming operator, today is among the first to introduce mobile sports betting in North Carolina, giving customers in the Tar Heel state access to a wide variety of betting options as well as the opportunity to earn experiences at MGM Resorts' properties nationwide. "The passion of North Carolina's sports fandom runs deep, making it one of BetMGM's most electrifying new markets," said BetMGM CEO Adam Greenblatt. "We look

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Hall of Fame Village announced today that the largest Fantasy Football Expo in the country will be making a comeback, and looks to bring thousands to Canton. Fantasy Football Expo 2024 will be hosted on the Hall of Fame Village campus at the Center for Performance from August 9 to 11, 2024. This event, in its 5th year, takes place for a second time at the Village and brings together passionate fantasy football fans and top experts from around the country for 3 days of ultimate fantasy footbal

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To complement National Women's Soccer League (NWSL) doubleheaders on Saturday nights on ION, Scripps Sports will launch weekly NWSL on ION Studio Shows starting March 16, including: 30-minute pre-match shows. Halftime shows. Wrap-up/preview shows (Match Break) in between matches. Post-match shows (depending on the schedule). These are the first-ever weekly studio shows dedicated to the NWSL by any network and will be led

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