Athletes optimize all aspects of performance, then unwind with the only socially accepted ritual undoing that work, alcohol. For over 70%¹ of 549,000 competitive athletes in the United States², it is the default. ATLAUA opens U.S. access to its first product to protect their recovery. ATLAUA, a luxury recovery brand built for athletes, today announces the U.S. launch of ATLAUA CALM, its Botanical Recovery Blend. The company was founded by former professional soccer player

The F1 season has resumed and the championship is gaining momentum again ahead of its December finale at Yas Marina Circuit. With anticipation building for what could be another decisive showdown, the Formula 1® Etihad Airways Abu Dhabi Grand Prix has expanded its ticket offering with the premium 16/360 experience now on sale and a new three-day Abu Dhabi Hill ticket available from AED 995. Further ticket categories and additional hospitality options will be announced in the coming weeks.

The New York Jets are igniting the international experience by bringing UK fans closer than ever to Jets football through a new partnership with Elite Sports Travel, the UK's NFL travel leader. Through customized, all-inclusive US gameday experiences, the partnership delivers exclusive access, premium travel, and unforgettable moments as part of the Jets' global fan engagement efforts. "This partnership with Elite Sports Travel allows us to deepen our connection with Je

Bond Sports, the industry-leading software platform for soccer facilities, today announced a strategic partnership with TOCA Football, one of the nation's most recognized and fastest-growing soccer brands. Together, the two companies are delivering an integrated technology experience that enables TOCA's players, members, and families to more easily discover, register for, and engage with TOCA's full range of programming including adult leagues, pick-up soccer, camps, memberships a

Nomadar Corp., a global platform operating at the intersection of sports, tourism, technology, and infrastructure, today announced that it has entered into a strategic framework agreement with Fox Soccer Academy, a leading international youth soccer organization founded by former Premier League champion Christian Fuchs and sports executive Raluca Gold-Fuchs. The agreement establishes a collaborative platform designed to support international growth initiatives and expand high-perfor

Lucky Strike Entertainment, one of the world's premier owner-operators of location-based entertainment destinations, is proud to announce a partnership with the San Francisco Giants today, running through the 2027 season. Bringing together two iconic orga Starting May 4, when the Giants face off against the San Diego Padres, attending fans can enjoy a unique offer. The program is part of Lucky Strikeout, Lucky Strike Entertainment's new baseball partner platform launching wi

Electronic Arts Inc. (NASDAQ: EA), a global leader in interactive entertainment, today announced a landmark, multi-year collaboration with Visa (NYSE: V), the world’s leader in digital payments, to deliver the next generation of immersive, player-first experiences across EA SPORTS™ franchises. Visa is partnering with EA SPORTS franchises EA SPORTS FC™ and EA SPORTS™ College Football, offering in-game rewards and experiences for EA SPORTS’ global communi

HCLTech, a leading global technology company, today announced a new extension and expansion of its Cornerstone Partnership with MetLife Stadium, including its new designation as an Official AI Partner to the Stadium, the New York Giants and the New York Jets. Building on its designation as the Official Digital Transformation Partner of MetLife Stadium in September 2022, the partnership now enters its next phase, with HCLTech exploring the integration of its AI-led capabilities to cr

Major League Soccer (MLS) today announced the 2026 cohort of the MLS Innovation Lab, its flagship initiative focused on identifying, deploying and scaling the next generation of sports technology. Now in its third year, the program brings together leading startups from around the world to actively test and prove cutting-edge solutions in three areas of focus: player performance, fan engagement, and media production. This year's cohort is focused on testing AI solutions reflecting the leag

Pure Hockey, the nation's leading destination for hockey equipment, apparel, and accessories, today announced the acquisition of Perani's Hockey World, a very successful and long-standing retailer with 22 locations across the Midwest and surrounding regions. The stores will be rebranded as Pure Hockey, bringing the company's total retail footprint to more than 110 locations nationwide. The acquisition marks a significant step in Pure Hockey's expansion strategy, stre