Global data and AI leader SAS helped Liverpool FC surprise four supporters with an unforgettable matchday experience as the Reds faced Wrexham AFC at Yankee Stadium on July 29. Liverpool FC used SAS Viya to analyze fan data and identify U.S.-based supporters with strong engagement and specific purchasing behaviors across Liverpool FC digital properties. Using SAS Customer Intelligence 360, the club invited eligible supporters to enter the Anfield to Anywhere Fan Sweepstakes for a ch

CME Group, the world's leading derivatives marketplace, today announced it will launch the world's first index-based Hockey futures on September 28, pending regulatory review. The new contracts will track CME FutureSports Performance Indexes that include exclusive, real-time National Hockey League (NHL) statistics beginning with the 2026-2027 season. "With our first major-league futures contracts on our NHL indexes, CME Group is bringing the principles and discipline of

FIFA has selected Globant (NYSE: GLOB) to redesign its global fan engagement, transforming how football is delivered to and experienced by billions worldwide. Key FIFA digital platforms will now enable a more "joined-up" experience for fans where their preferences are recognized across platforms and competitions. Powered by AI Pods by Glob.AI, these platforms will continuously learn from real-time data and generate new experiences for fans all year round, growing FIFA'

The Experiential Group (TXG), is proud to have collaborated with the All England Club for a fourth year to deliver The Wimbledon Court in Central Park, welcoming over 14,000 tennis fans across four days in the heart of New York City. What began five years ago as "The Hill in New York" at Brooklyn Bridge Park transformed into the official kick-off of Wimbledon in NYC in a new, iconic location, Central Park, New York. "The Wimbledon Court in Central Park, New

Thorne, the leader in science-backed health and wellness solutions, today announced its nationwide Sports Performance campaign featuring professional basketball player and NBA All-Star Cade Cunningham. As a continuation of Thorne's Now I Know campaign introduced earlier this year – the campaign reinforces Thorne's belief that performance isn't found in shortcuts – it's built through discipline, consistency, and intentional daily choices. Rooted in Thorne&

The Columbus Crew are using Uniguest Sports Hub to deliver connected matchday and event experiences across ScottsMiracle-Gro Field in Columbus, Ohio, combining IPTV, digital signage and centralized content management to engage supporters, streamline operations and maximize the value of the club's premium hospitality spaces. As one of Major League Soccer's founding clubs, the Columbus Crew have long embraced innovation. Since opening ScottsMiracle-Gro Field in 2021, the club

Arizona State University has launched its new Center for Olympic Studies at the W. P. Carey School of Business, marking the occasion with the release of its inaugural Olympic Insights Brief ahead of the 2028 Olympic Games in Los Angeles. Housed within the W. P. Carey School of Business, the center — one of only three U.S. members of the International Olympic Committee's Olympic Studies and Research Centres network — will bring together faculty and students to examine

Las Vegas Events announced today that the Wrangler National Finals Rodeo® has named AXS, a trusted leader in advanced ticketing and live event technology, as its exclusive primary and secondary ticketing partner. The NFR, celebrating its 41st year in Las Vegas, is scheduled for Dec. 3-12, 2026 at the Thomas & Mack Center. The expanded relationship brings primary ticketing, official resale, and sponsorship under one partnership, creating a more integrated experience for NFR s

Lucky Strike Entertainment (NYSE: LUCK), one of the world's premier owner-operators of location-based entertainment destinations, is inviting families, friends and bowling fans to celebrate National Bowling Day on Saturday, August 8, with 50% off Unlimited Bowling and shoe rental from 11 a.m. to 6 p.m. at participating Lucky Strike, AMF and Bowlero locations nationwide. Guests can also receive 20% off lane reservations and events booked August 3–9 using promo code BOWL for visits th

Laureus Sport for Good USA today announced the launch of Sport for Good Dallas, the newest city in its internationally recognized Sport for Good Cities network. Designed to strengthen the youth sport ecosystem across the Dallas metro area, the initiative brings together nonprofits, philanthropy, business, education, civic leaders, and community organizations around a shared vision: ensuring every young person has access to quality sport and the opportunities it creates. Building on