Until now, ZenSports has built its entire peer-to-peer sports betting business by selling directly to consumers. With the launch of its new ZenSports for Businesses product suite, the company is expanding into a new enterprise offering that will give sports industry organizations the ability to harness the power of ZenSports' peer-to-peer sports betting and cryptocurrency technologies. ZenSports' consumer product is a mobile peer-to-peer sports betting marketplace where anyo

Aaptiv, the leading provider of premium digital health and wellness content, and Xponential Fitness, a curator of boutique fitness brands across fitness & wellness verticals, today announced a partnership by which subscribers of Xponential Fitness' GO subscription, their digital fitness platform, can access Aaptiv's audio-guided and structured workouts. Aaptiv workouts will be available in each of Xponential studios' apps. Aaptiv's world class content across near

Electronic Arts Inc.  and ESPN announced new Madden NFL 20 Championship Series (MCS) programming set to deliver more competitive action and entertainment straight to the homes of sports fans and gamers following the excitement of the live 2020 NFL Draft. To kick off the programming, ESPN2 will air the first two episodes of the “ROAD TO THE MADDEN BOWL,” bookended by the final match of the ESPN Madden NFL 20 Celebrity Tournament and the live Madden NFL 20 Last Chance Qualifier

A powerful new technology for ice hockey players is being validated on the Seacoast of New Hampshire. The results provide a preview of hockey’s future, one which will be powered by data-driven insights. Helios Hockey (“Helios”) and the Seacoast Performance Academy (“SPA”) have recently completed the first deployment of Helios’ innovative stride technology with the goal of driving new conversations on player development and performance. Helios&rsqu

Shaw Sports Turf is committed to sustainability and committed to helping our partners achieve their sustainability goals as well. Artificial turf provides a number of environmentally friendly benefits including water conservation. Additionally, there is no need for harsh chemicals like pesticides and fertilizers in the care of the surface. Shaw Sports Turf’s partner the Arizona Diamondbacks appreciated these details when they made the decision to switch from a natural to an ar

SEI is pleased to announce that as of April 21st, 2020, the company has licensed the rights from Worcester Polytechnic Institute (WPI) to two new international patent filings. Both patents take advantage of SEI's SmartSpring™ technology and apply these engineering innovations to ice skating and skiing, to make these winter sports safer for all participants. SEI believes that technologies invented by Professor Christopher Brown, SEI Director of R&D Tristin Carlton, and

IGT Global Solutions Corporation, a wholly-owned subsidiary of International Game Technology PLC ("IGT") (NYSE: IGT), and William Hill U.S., a subsidiary of William Hill PLC (LON: WMH), today announced  the release of enhanced versions of both the Sportsbook Rhode Island mobile app and website.     The new app, available for iOS and Android devices, and website (sportsbetrhodeisland.com) provides sports fans in the Ocean State a more streamlined ex

The leader in football head protection and innovation, Riddell, today announced a partnership with sports science and analytics company Catapult. The two organizations formed this new partnership in order to further integrate emerging athlete data in football. Riddell InSite, the game’s leading smart helmet technology, will now integrate its advanced impact data into Catapult’s XOS video system. Together the new partnership provides coaches with unique information that can be used

La Vida Baseball (@LaVidaBaseball), the nation’s leading multi-language Latino baseball lifestyle media company, today announced a multi-year partnership with Minute Media to greatly expand the reach of LVB’s daily, premium video content utilizing Minute Media’s proprietary publishing platform and distribution channels. Minute Media, owner of The Players’ Tribune, Fansided, The Big Lead and 90min, distributes content to hundreds of partners through its proprietary tech

The Negro Leagues Baseball Museum (NLBM) has announced their partnership with Music City Baseball (MCB). This business relationship will include revenue sharing and cooperation between marketing and social media efforts. Music City Baseball has agreed to work in good faith to provide physical space in the permanent stadium facility, once constructed, for the prospective MLB team. Music City Baseball is a group dedicated to securing a Major League Baseball franchise in Nashville. The