Curv AI is excited to announce a groundbreaking partnership with the Pro Cheer League (PCL) to bring the world's first AI Sport Scientist to cheerleading. This technology, powered by advanced computer vision, is designed to elevate cheer athletes' health and performance by objectively measuring athleticism, movement efficiencies and cheer-specific skills. AI Sport Scientist: Designed for Cheerleading Cheerleading demands athleticism, synchronizatio

Turf Solutions Group is proud to announce the completion of the design, construction, and turf installation for the premier driving range and championship putting course at the newly opened Park North Golf Club. The project features 40 climate-controlled, TrackMan-powered driving bays and an 18-hole putting course designed for both casual play and competitive challenge. Turf Solutions Group created high-performance playing surfaces with precise contours, realistic ball roll, and dur

Technogym – the world leader in wellness, athletic training, health, and the official supplier to the last 10 Olympic Games – and World Athletics, the global governing body for athletics, are delighted to announce a partnership to launch RUN X, the first-ever World Treadmill Championship. This groundbreaking 5 km competition is set to shake up the concept of running, breaking geographical barriers and making a global athletics championship accessible in sports and fitness centres

The inaugural "Qiantang Cup," an international youth football invitational, wrapped up its debut this week in this eastern Chinese city, aiming to do more than just crown a champion. The event, part of a broader push to elevate China's standing in the world's most popular sport, culminated with a victory by Shanghai Shenhua in a tense final that went to penalties. But beyond the pitch, the six-day tournament served as a stage for a more significant goal: fostering

Less than a year after its official U.S. launch, TenCate's Pivot® Performance Turf is rapidly gaining ground across North America and redefining expectations for what synthetic turf can deliver. Bioengineered to replicate the look, feel and performance of natural grass, Pivot has already been installed in 30 states and Canada. Players, coaches and athletic directors are praising the groundbreaking turf for its natural feel, elite performance and environmental advantages.

Today, leading global tire manufacturer Hankook Tire and TGL presented by SoFi, the primetime team golf league, announced a new multi-year sponsorship that names Hankook Tire the first Official Tire Partner and latest Founding Partner of TGL. The new partnership, negotiated by ANC, a leading sports and entertainment agency, includes several co-branded integrations across broadcast and in-venue displays. It will launch as part of TGL's second season, which begins on Sunday, Dec. 28, on ABC

F+B Sports, a pickleball brand launched by entrepreneurs Jason and Roland Christensen, are introducing their first line of paddles, all with 100% USA-made materials produced in their Gunnison Utah factory.  The F+B Sports founders have created several award-winning products in aerospace, prosthetics, rifles, and sporting goods in previous business endeavors; the common thread in these endeavors is a legacy of carbon fiber manufacturing and materials science. Carbon fiber is a premium mat

Exiger, the market-leading supply chain AI company and largest provider of supply chain technology to the U.S. Federal Government, today announced its sponsorship of Navy Athletics alongside fellow defense leaders like Boeing, HII, Lockheed Martin, MANTECH, and Northrop Grumman. As a Lead Partner, Exiger will sponsor athletic events throughout the year and support the Naval Academy Athletic Association's work to promote the athletic contests of the midshipmen of the United States Naval Ac

At the Aspen Institute's first ever State of Soccer Summit, philanthropist Laurie M. Tisch announced Play to Thrive, a new $10 million multi-year youth sports and health initiative by the Laurie M. Tisch Illumination Fund. The initiative will support organizations that use sports to improve youth mental health, expand access for underserved communities, and promote equity across New York City and beyond. As the nation grapples with rising rates of youth anxiety, depression, lone

Fanatics Collectibles, the National Basketball Association (NBA), and National Basketball Players Association (NBPA) today announced Topps’ return as the NBA and NBPA’s official exclusive trading card licensee. Topps, a worldwide leader in trading cards, is bringing fully licensed NBA and NBPA cards into its portfolio for the first time since the 2009-10 season with the launch of 2025-26 Topps Basketball, which will be released on Oct. 23 at Topps.com, hobby shops and major retail