Niece Motorsports and Acceptance Insurance today announced that Andrés Pérez de Lara will return to the No. 44 Chevrolet Silverado for the full NASCAR CRAFTSMAN Truck Series schedule in 2026, with Acceptance Insurance joining as his anchor partner. Pérez de Lara—one of NASCAR's most promising young drivers—will carry Acceptance Insurance branding as a primary sponsor for select races throughout the upcoming season. Veteran crew chief Wally Rogers

Samuel Merritt University (SMU) today announced a new partnership with Oakland Roots SC to assess players’ movement and performance for the club’s full professional roster at SMU’s Motion Analysis Research Center (MARC). The initiative brings all Oakland Roots players to SMU’s state-of-the-art MARC facility for a two-hour, multi-station assessment designed to establish individualized performance baselines, identify movement patterns and support long-term athl

GameAbove Sports announced an investment in CHIP'd, a sports technology company pioneering smart golf balls with embedded electronics designed to deliver real-time performance data. The investment reflects GameAbove Sports' expanding role as an active investor in golf-focused innovation aimed at improving player development, coaching, and measurable progress across the game. CHIP'd's first product, CHIP'd Golf, is a putting-specific smart golf ball and companion

Esmark Sports Management & Entertainment, a wholly owned subsidiary of Esmark, Inc., has announced that it will become the team sponsor and part owner of a newly formed professional ice hockey team in Kosice, Slovakia. The partnership demonstrates Esmark's commitment to supporting the development of sports and strengthening local communities through the unifying power of sport. Hockey Club Esmark Košice will start competing in the Slovakian professional ice hockey 2HL

Esmark Sports Management and Entertainment, a wholly owned subsidiary of Esmark Inc., announced today it is the team sponsor and co-owner of a newly established professional hockey team in Košice, Slovakia. This partnership underscores Esmark’s commitment to supporting sports development and strengthening community connections through the unifying power of athletics. The Hockey Club Esmark Košice team began competing in the 2HL division of professional ice hockey

Sprinturf announced the recipients of its 2026 LEAP Grant program, awarding nearly $500,000 in total funding to support community-driven projects that expand access to high quality athletic and recreational spaces. This marks the second round of the Sprinturf LEAP Grant program, with the company planning to continue awarding grants through future funding cycles. The 2026 LEAP Grant program awarded funding to 12 projects across eight states, including Arkansas, Georgia, Flo

Today, the Rose Bowl Operating Company (RBOC) announced the groundbreaking of the South End Zone Field Club, a $30 million strategic investment that reinforces the Stadium's commitment to thoughtful modernization while preserving the traditions that have defined college football's most iconic venue for more than a century. The project includes new field-level premium seating and amenities while preserving the timeless historic elements and angles that have defined America's Stadiu

From Friday night lights to million-dollar revenue streams, college football can shape how people think, spend, and even where they find a sense of belonging. Some may claim the sport sits at the center of American culture, influencing everything from youth identity to national conversations. Yet, behind all the passion and pageantry may lie a deeper, more unsettling truth. In "The Year of the Playmaker: Illusion of Grandeur," by M.L. Williams, readers dive deeper behind t

Global law firm Greenberg Traurig, LLP represented Denver Summit FC, Colorado's new National Women's Soccer League (NWSL) franchise, in securing approvals from the Denver City Council for the development of a 14,500-seat stadium in the city's Santa Fe Yards area. The City Council voted Dec. 22 in favor of a package of bills designed to support the project, including rezoning the property to allow for a stadium to be built on the site and providing $70 million in public f

NVISAGE Technologies, a U.S.-based leader in next-generation golf technology, will showcase its full portfolio of golf launch monitors at PGA Show 2026, the industry's most influential golf trade event. The exhibition will take place from January 21–23, 2026, in Orlando, Florida, where attendees can explore NVISAGE's innovative golf technology at booth 1515. Founded in 2023 and headquartered in Illinois, NVISAGE Technologies has quickly established itself as a trusted