Franklin Sports , a leading brand in the sporting goods industry, is pleased to announce a long-term partnership agreement with Anna Leigh Waters, the world's number one ranked pickleball player . Waters currently demonstrates dominance in both the Pro Pickleball Association (PPA) and Major League Pickleball (MLP) professional leagues. This partnership will further strengthen Franklin Sports' brand influence and industry position in the global pickleball market. Adam Frankli

In a landmark move celebrating ambition, discipline, and collective triumph, ATFX, the leading global online trading CFDs broker, has officially partnered with the Argentine Football Association (AFA) as a regional sponsor. Anchored in ATFX's theme "Road to Goals," the partnership celebrates preparation, precision, and resilience through the fusion of sport and finance. Strategic Alignment between ATFX and AFA Professional football teams and

Inmar Intelligence, a leader in data-driven media and incentive technology, today announced a new strategic partnership with Atlanta Vibe, a professional women's volleyball team competing in Major League Volleyball. The collaboration is designed to accelerate ticket sales and audience growth for the Vibe's 2026 season through personalized, performance-driven media powered by first-party data. The partnership reflects Inmar Intelligence's continued focus on supporting professional

dashmoto® is partnering with a giant of motorsports, Atlassian Williams F1 Team, to reimagine the future of electric mobility. The two-year collaboration kicks off with the debut of a new dashmoto® Williams Edition electric scooter that brings automotive engineering to personal micro-mobility. The partnership reflects a shared commitment to design, performance, and the emotional thrill of movement. At the core of the dashmoto® Williams Edition is a race-derived carbon fi

Leading global tire manufacturer Hankook Tire, the first-ever Official Tire Partner and Founding Partner of TGL, marked the opening of TGL's second season on December 28, with Atlanta Drive GC beating out New York Golf Club in a marquee matchup to kick off the season and launch the league's 2026 campaign. As part of its multi-year partnership, Hankook Tire is prominently featured throughout Season 2 through on-site LED displays, broadcast-visible placements, and national tel

Tenniix, the world's first vision-based AI tennis robot, will be showcased at CES 2026, demonstrating intelligent tracking, adaptive learning, and human-like rally performance. Visitors can experience Tenniix at CES 2026, Eureka Park, Venetian Expo, Hall G, #62919, January 6–9 in Las Vegas. AI-Driven Tennis Partner Redefined Tenniix is an AI-powered tennis robot that combines artificial intelligence, voice control, and advanced robotics to act as

Saratoga® Spring Water, the premium spring water brand that left a mark on culture in 2025, steps back into the spotlight today with a new ad campaign that will kick off bold, unexpected experiences from the brand in 2026. The first chapter of the campaign will run across TV, digital channels and in print nationwide starting today. Starring professional basketball star and cultural trailblazer Skylar Diggins (@skylardiggins), the campaign signals that 2026 will be nothing short of another

Triple B Media enjoyed its most successful year to date, as expanded distribution, viewership growth, major strategic partnerships and national recognition highlighted 2025. Powered by distribution deals and Billiard TV's broadening reach, Triple B's cluster of channels is among the leading niche offerings in the free, ad-supported television ecosystem. It was a breakout year for Billiard TV, as it launched its FAST channel on Prime Video in the U.S. and in the UK, as well a

Ace Pickleball Club (APC), a rapidly expanding national pickleball franchise, announced the nationwide launch of its new Player Development Series, a comprehensive four-stage training pathway designed to help players learn, grow, and elevate their game at every skill level. The multi-tiered program includes four progressive levels of instruction. As of today's launch, the Starter Series is officially available at every Ace Pickleball Club nationwide, offering eight welcoming ses

Prospector Baseball Group the platform business building a modern, community-driven Minor League Baseball ecosystem, today announced that Arctos, a private investment firm that provides bespoke growth and liquidity solutions to sports franchises (Arctos Sports) and alternative asset managers (Arctos Keystone), will serve as PBG’s lead financial and strategic partner. Founded by veteran sports executive John Abbamondi and technology investor and entrepreneur Ben Boyer, PBG is c