Academy Sports and Outdoors, Inc., today announced that Monique Picou has been appointed to the Board of Directors (the "Board"), effective immediately. With this change, Academy's Board now comprises ten directors. "We are pleased to have Monique join our Board," said Ken Hicks, Executive Chairman of Academy. "Monique brings extensive experience in supply chain, logistics, and strategic planning at large technology, retail and manufacturing companies. H

The Players’ Lounge, a new media platform for student-athletes and universities to engage with fans through content, digital, and in-person experiences, today announces their partnership with the University of Georgia. Through the agreement, The Players’ Lounge will work with current and former University of Georgia student-athletes to create unique and exciting branding and NIL opportunities. Leveraging NIL, TPL’s platform aims to close the gap between the fan and the athle

DICK'S Sporting Goods announced that DICK'S House of Sport is partnering with former NFL star and current CBS studio analyst, J.J. Watt. To celebrate the partnership, DICK'S House of Sport released a new digital ad spot starring Watt and produced by OBB branded, a division of OBB Media, titled, J.J.'s House. J.J.'s House, which started running across digital, social, and streaming services today, is humorous, documentary-style content that shows Watt sneaking int

Freeman Spogli, a middle market private equity firm, announced that its portfolio company, Baseline Fitness, LLC ("Baseline"), a leading franchise division of Planet Fitness fitness centers, has been acquired by Mayfair Capital Partners ("Mayfair"), a division of Oxford Financial Group, Ltd. ("Oxford"). Freeman Spogli and Baseline's existing management team have each retained significant minority equity stakes, and the Baseline management team will continue t

Pendulum Holdings, LLC, a strategic investment and advisory platform, today announced the launch of Pendulum Sports & Entertainment LLC (“PSE”), a dedicated team of senior professionals within Pendulum that provides trusted, strategic advisory services to a formidable generation of brand owners building businesses and partnerships that move and lead culture. PSE partners with its clients to maximize the value of their highest priority commercial opportunities by prov

British Esports, the UK’s national esports federation, and Pearson, the world’s leading learning company, have launched a new suite of higher-tier BTEC qualifications in Esports - the first internationally available qualifications of their kind. The new qualifications offer a route into careers in the exciting esports industry, which is projected to reach revenues of $4.3bn worldwide in 2024, according to Statista*. This continues the successful partnership bet

Ahead of St. Patrick's Day, Wilson Sporting Goods proudly joins the Muscular Dystrophy Association (MDA) with the launch of the limited-edition 2024 MDA Shamrocks A2000® 1786 Glove. Paying homage to one of the nation's largest St. Patrick's Day fundraisers, the MDA-branded glove – which features the iconic MDA Shamrocks theme and an embroidered MDA logo on the pinky finger of the glove – will be displayed in partnering sporting goods stores and available for purcha

The Premier Lacrosse League (PLL) powered by Ticketmaster today announced an expanded partnership with Whirlpool brand. Whirlpool brand will be a founding partner to the Maryland Whipsnakes, the first in league history. In addition, the PLL and Whirlpool brand will work to expand access to lacrosse through equipment restoration, and community and social responsibility endeavors. "Whirlpool helped us welcome home our eight PLL teams, now we're thrilled to welcome them as the

Genius Sports Limited and Football DataCo (“DataCo”), the data rights holder of English and Scottish football, have entered into an exclusive period of negotiation to extend their official betting data partnership. The agreement remains subject to contract and approval of the Leagues and their respective Clubs. Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data from the English Premier League (“EPL”), E

BetMGM, a leading sports betting and iGaming operator, today is among the first to introduce mobile sports betting in North Carolina, giving customers in the Tar Heel state access to a wide variety of betting options as well as the opportunity to earn experiences at MGM Resorts' properties nationwide. "The passion of North Carolina's sports fandom runs deep, making it one of BetMGM's most electrifying new markets," said BetMGM CEO Adam Greenblatt. "We look