DICK'S Sporting Goods announced its VRST (pronounced 'virst') men's apparel line has signed two-time national champion, Heisman Trophy winner and top professional football prospect DeVonta Smith as a brand partner. Highly regarded as one of the most talented, versatile and stylish players in college football, Smith will be prominently featured throughout VRST marketing and merchandising and will represent the brand in both athletic and lifestyle apparel. &q

The Los Angeles Football Club (LAFC) and Farmer John are excited to enter the second year of their multi-year partnership which kicked off last Saturday, April 17. As a Southern California-based brand and longtime supporter of Los Angeles sports, Farmer John is proud to be the "Official Packaged Meat Partner of LAFC" for the 2021 season, championing the team's efforts both on the field and in the local community. "We are proud to welcome Farmer John back to the Bl

Ballogy Inc., the innovative software company revolutionizing the way youth and amateur athletes train and develop for their sports, announced today it is partnering with Spurs Sports Academy to help give all aspiring youth and amateur players an equal chance to reach the next level in their sport. “We are proud to continue our partnership with Ballogy and offer innovative technology to our 19,000+ young athletes annually in the San Antonio, Austin, and South Central Texas are

Safety is of utmost importance! As the cleanliness of all the spaces we use receives an increased focus, Shawgrass has announced a new cleaning protocol to help homes, businesses and pet and gym facilities feel protected as they face the continued concerns from the COVID-19 pandemic. This protocol helps keep synthetic turf spaces clean and ready to enjoy! To address concerns like the COVID-19 virus, the CDC has issued recommendations for cleaning facilities that can be found at http

Twelve of Europe's top football clubs met today to announce that they agreed to establish a new mid-week competition, the Super League, run by their Founding Clubs. AC Milan, Arsenal FC, Atletico de Madrid, Chelsea FC, FC Barcelona, FC International Milano, Juventus FC, Liverpool FC, Manchester City, Manchester United, Real Madrid CF and Tottenham Hotspur have all joined as Founding Clubs. Three more clubs are expected to join before the inaugural season, which is intended to st

iHeartMedia, the No. 1 podcast publisher globally according to Podtrac and the National Football League (NFL) announced an exclusive podcast partnership to launch the NFL’s podcast network, which will include the distribution of NFL Media’s existing podcasts, (Around the NFL, Move the Sticks, NFL Fantasy Football, Huddle and Flow, NFL Total Access: The Locker Room, Good Morning Football and NFL Legends) as well as the co-production and distribution of two dozen new original podcas

Twelve of Europe’s leading football clubs have today come together to announce they have agreed to establish a new mid-week competition, the Super League, governed by its Founding Clubs. AC Milan, Arsenal FC, Atlético de Madrid, Chelsea FC, FC Barcelona, FC Internazionale Milano, Juventus FC, Liverpool FC, Manchester City, Manchester United, Real Madrid CF and Tottenham Hotspur have all joined as Founding Clubs. It is anticipated that a further three clubs will join ahe

The B.LEAGUE (“B.LEAGUE), the national governing body of professional basketball in Japan, has selected Genius Sports (“Genius”) as its Exclusive International Streaming and Data Partner for Betting. Under this multi-year partnership, Genius and the B.LEAGUE have agreed to provide Japanese basketball fans, administrators, coaches and players with access to live data and video insights from over 1,000 games a season from the top two divisions, B1 and B2. F

Leading sports retailer Lids is partnering with Designer Brands, Inc., one of North America's largest designers, producers and retailers of footwear and accessories, to bring licensed sports product to its stores in Canada for the first time, it was announced today. With this new partnership, Lids, which currently boasts 130 storefronts throughout Canada, will have shop-in-shop concept stores coast to coast in 45 Canadian locations of DSW Designer Shoe Warehouse (DSW) and The Sh

The National Football League (NFL) today announced their first-ever U.S. sportsbook partnerships naming three exclusive partners. As part of the multi-year agreement, FanDuel becomes an Official Sports Betting Partner of the NFL and will have the ability to leverage NFL marks within the sports betting category and activate around retail and online sports betting. The company will also engage with fans through NFL-themed free-to-play games. FanDuel, becomes the NFL's newest partn