Twelve of Europe’s leading football clubs have today come together to announce they have agreed to establish a new mid-week competition, the Super League, governed by its Founding Clubs. AC Milan, Arsenal FC, Atlético de Madrid, Chelsea FC, FC Barcelona, FC Internazionale Milano, Juventus FC, Liverpool FC, Manchester City, Manchester United, Real Madrid CF and Tottenham Hotspur have all joined as Founding Clubs. It is anticipated that a further three clubs will join ahe

The B.LEAGUE (“B.LEAGUE), the national governing body of professional basketball in Japan, has selected Genius Sports (“Genius”) as its Exclusive International Streaming and Data Partner for Betting. Under this multi-year partnership, Genius and the B.LEAGUE have agreed to provide Japanese basketball fans, administrators, coaches and players with access to live data and video insights from over 1,000 games a season from the top two divisions, B1 and B2. F

Leading sports retailer Lids is partnering with Designer Brands, Inc., one of North America's largest designers, producers and retailers of footwear and accessories, to bring licensed sports product to its stores in Canada for the first time, it was announced today. With this new partnership, Lids, which currently boasts 130 storefronts throughout Canada, will have shop-in-shop concept stores coast to coast in 45 Canadian locations of DSW Designer Shoe Warehouse (DSW) and The Sh

The National Football League (NFL) today announced their first-ever U.S. sportsbook partnerships naming three exclusive partners. As part of the multi-year agreement, FanDuel becomes an Official Sports Betting Partner of the NFL and will have the ability to leverage NFL marks within the sports betting category and activate around retail and online sports betting. The company will also engage with fans through NFL-themed free-to-play games. FanDuel, becomes the NFL's newest partn

Purdue University has chosen the inventor and leading innovator of artificial turf to provide the new surface for their football practice field at the Bimel Outdoor Practice Complex, providing the players with a world-class athletic turf for the 2021 training season. AstroTurf® fields have traditionally been a top choice among Big Ten schools. The Bimel Complex, built in 2009, consists of two lighted 100-yard fields and is the primary practice area for Purdue Football. One field

Major League Soccer’s Real Salt Lake and AXS, a leader in ID-based digital ticketing, have extended their partnership. Both the venue and the soccer club have been affiliated with AXS since the stadium’s opening in 2008. Additionally, AXS will provide cutting edge services to the USL Championship’s Real Monarchs and Zion’s Bank Stadium. “Real Salt Lake has been a fantastic professional sports partner year after year,” said Rob Sine, Chief Revenue

AstroTurf®, the inventor and leading innovator of artificial turf is pleased to announce a new partnership with El Espartano. The company, based in Buenos Aires, Argentina, will manufacture and sell AstroTurf® systems in certain regions of South America. “We are tremendously excited to roll out this new partnership with El Espartano,” said Jason Berning, AstroTurf International Sales General Manager. “We are very particular about who we partner with, and El

The National Association of Intercollegiate Athletics (NAIA), NFL FLAG, Reigning Champs Experiences (RCX) and the Atlanta Falcons today announced the 2021 NAIA Women's Flag Football Finals May 4-8 at Mercedes-Benz Stadium in Atlanta. This is the first-ever, NAIA Women's Flag Football Finals, capping off the inaugural season of NAIA women's flag football. In 2020, the NAIA announced a partnership with NFL FLAG and Reigning Champs Experiences (RCX) to develop lea

V1 Sports, creators of state-of-the-art video sports performance analysis technology, proudly announces a partnership with 17 Tournaments, organizers of expertly-run youth baseball (17 Baseball) and softball (17 Softball) tournaments across the country. V1 will contribute educational, creative and instructional content for 17 Tournament’s active audience of coaches, players and parents that advances their training knowledge and helps make the game more engaging and fun. V1 Bas

fuboTV Inc., the leading sports-first live TV streaming platform, announced it has acquired the exclusive live streaming rights to the Qatar World Cup 2022 Qualifying matches of South American Football Confederation. The agreement, a partnership with the 10 South American teams’ rights holders, strengthens fuboTV’s leading position as a sports-first live TV streaming platform and its offering of matches from the global Qatar World Cup 2022 Qualifiers. The top four teams