GameSquare Esports, a publicly traded international esports and gaming company, today announced the launch of Fourth Frame Studios, a first-of-its-kind content production and creative execution studio at the intersection of gaming and culture. With former FaZe Clan Vice President of Content Oluwafemi “Femi” Okusanya at the helm, the LA-based studio will develop creative content solutions for brands to reach the next generation of consumers. “With an unrivaled abili

The Knot - a leading digital wedding planning destination and all-in-one registry platform  - today announced that The Knot Registry Store will now include 120+ sports event tickets, creating the first digital wedding registry offering of sports ticketing across all major sports categories from the NFL to MLB to the WNBA. Currently offering experiences in more regions across the U.S. than any other majority registry provider1, The Knot Registry Store expands its selection to include an a

Three-times Danish champions FC Midtjylland has agreed a deal with TrackMan for the sports-data specialist’s soccer tracking product. “Getting Midtjylland on board for the long term only adds to the momentum that we have been steadily building in the last few years,” said Head of Football Jordan Garbutt. “They’re a club that is really forward thinking in its methodology and how it uses data and I think their rise to the top of the game in Denmark as wel

SquadLocker, a leading custom apparel and gear software and fulfillment service, has formed a strategic licensing partnership with Under the Lights Flag Football to modernize and transform the purchase, customization, and fulfillment of apparel and gear for Under the Lights coaches, members, and fans. With over 70,000 participants across North America, Under the Lights Flag Football is a national youth flag football league for kids in 1st-8th grade, with the emphasis on promoting a

Amazon Web Services, Inc.  an Amazon.com, Inc. company , and Maple Leaf Sports & Entertainment (MLSE) today announced they are innovating together to transform how some of Canada’s best-known sports franchises -Toronto Maple Leafs, Toronto Raptors, Toronto Football Club (FC), and Toronto Argonauts - create and deliver extraordinary sports moments and enhanced fan engagement. MLSE selected AWS as its official cloud provider and official provider of artificial intelligence (AI),

RumbleOn, Inc.  the nation’s first technology-based omnichannel powersports platform, today announced the completion of its previously announced acquisition of Freedom Powersports (“Freedom”). Freedom represents 15 leading manufacturers through 13 retail locations operated in Texas, Georgia, and Alabama, and its addition expands RumbleOn’s national presence to over 55 locations. The addition of Freedom supports the Company’s growth strategy by expanding and

Andretti Autosport is always seeking a performance edge over the competition, and Zapata Computing is on a mission to provide customers with a competitive advantage with quantum-ready software and infrastructure. Today, the two companies announced that they have entered into a multi-year partnership that includes brand sponsorship and a multi-million-dollar agreement to deploy and leverage Zapata’s platform, Orquestra, in search of race day success with advanced analytics and quantum te

Mobil 1™, the Official Motor Oil of the NBA, today announced a new initiative with non-profit Project Backboard to revitalize local community basketball courts across the nation. The initiative is part of Mobil 1’s recently launched Tune Up program in which the leading Motor Oil brand is helping NBA 2K players tune up their skills, while simultaneously tuning up community courts. “We’re really excited for the opportunity to be working with Project Backboard t

Camping World Holdings, Inc.  America’s Recreation Dealer, today announced a partnership with Authentic Brands Group (ABG), a global brand development, marketing, and entertainment company, to launch a new line of towable and motorized RVs by the iconic outdoor brand, Eddie Bauer. The Eddie Bauer Edition RV line will be exclusive in the U.S. and provide the latest designer trends and innovations as consumers continue to seek affordability with premium selections for their RV and ou

After extensive negotiations, the New England Revolution unveiled Jozy Altidore as their newest signing on Monday morning. New England acquired Altidore via free agency after Toronto FC exercised the club’s one off-season buyout. Altidore helped lead Toronto to their most successful era, which included an MLS Cup, a Supporters Shield, and three Canadian Championships. Altidore leaves the club as an MLS Cup MVP, a two-time MLS All-Star, and the club’s second all-time lead