Paris Baguette announced on November 2, 2023 that it is embarking on its first journey in global sports marketing by becoming the first Korean company to enter into an official partnership with Paris Saint-Germain, one of the most successful football clubs in the world. Growing as a global bakery brand by operating about 4000 stores globally, including 500 in North America, Europe, China, and Southeast Asia, Paris Baguette plans to strengthen its global brand awareness and status by

Topgolf Callaway Brands Corp.  announced today that it has purchased certain assets from Invited, Inc. ("Invited"), the largest owner and operator of private golf clubs in the US, related to its BigShots Golf ("BigShots") business.  The acquisition adds the BigShots brand and certain locations to the Company's portfolio of U.S. venues, expanding its leadership position in off-course golf. The acquired BigShots' portfolio includes four domestic venues, com

BSN SPORTS announced its first partnership with USA Water Polo. The two are teaming up to provide a new custom apparel offering to the USA Water Polo Olympic Development Program in addition to select outfitting for the USAWP National Team programs. "Working with USA Water Polo through BSN SPORTS is a thrilling opportunity," said Jessica Hardy Meichtry, BSN SPORTS Category Manager for Aquatic Sports and USA Olympic swimming gold medalist. "Water polo has always held a

TCL Electronics a leading consumer electronics brand and the world's top two TV brands, has been ensuring homes across Europe have access to top quality spectating during October, an extremely busy month for European sports. With nail-biting qualifiers for major football games and the biggest global rugby event on the calendar, sports lovers have been understandably pre-occupied for the past month. With so much time invested in watching the big games, TCL understands the importance of cre

Sports tourism is that which refers to the act of traveling to a destination with the intention of getting involved in some way with a sporting activity or event. Some of the most popular events, both due to their number of attendees, as well as the public that follows them through television broadcasts or social networks, are the Soccer World Cup, the Olympic Games, the Super Bowl, the Tour de France and the Pan American Games, to mention a few. However, there is an immense list of sporting

INTERSTYLE 2024, the Exhibition of Board Culture & Outdoor, will be held at Pacifico Yokohama for 3days from February 13 (Tue.) to 15 (Thu.), 2024. [About INTERSTYLE] INTERSTYLE is the largest trade show of action sports and outdoor industry in Japan. Leading companies and specialists of the industry exhibit products related to surfing, skateboarding, snowboarding, outdoors, vehicles, fashion, and more. https://www.interstyle.jp/en/show/about.ph

Madison Square Garden Sports Corp. will issue a press release on Thursday, November 2, 2023 before the market opens reporting results for its fiscal first quarter ended September 30, 2023. The Company generally hosts two earnings conference calls per year, one for its fiscal second quarter and one for its fiscal fourth quarter – which schedule allows for a mid-season update, followed by a full-season review. Accordingly, the Company will not hold an earnings conference call th

ClashTV, the interactive livestreaming digital platform built to connect fans with the creators, content, and culture they are most passionate about, announced today it's upcoming high school basketball tournament live streaming schedule. Expanding upon the success of "Summer Basketball '23", ClashTV's high school basketball programming will include a weekly schedule complete with livestreams, full game VOD, recaps and other short-form content. Additionally, Cl

BetMGM, a leading sports betting and iGaming operator, announced today the renewal of its strategic partnership agreement with the Philadelphia 76ers. Under the agreement, BetMGM will continue as an Official Sports Betting Partner of the team. The multi-year extension includes the addition of BetMGM VIP fan experiences and watch parties, in-market odds boosts, and increased courtside signage at Wells Fargo Center. "This extension allows us to further enhance the gameday experie

Senior leaders of the organising committees of the next three Olympic Games have confirmed to speak at Host City 2023 in Glasgow, Scotland on 20-21 November. Taking place with the support of Global Presenting Partners and Hosts Glasgow Life and EventScotland, this year’s event brings major event owners, organisers and hosts from all over the world together at the Technology and Innovation Centre around the conference theme of Driving and Reacting to Change. And this