Ahead of a summer of sport, including the Olympic & Paralympic Games, X and Genius Sports Limited have announced the launch of the Trend Genius product, leveraging real-time conversations to accelerate ad attention in moments that matter. The new technology, built by Genius Sports and powered by X’s Ads and Trend APIs, allows advertisers to align with the real-time conversations happening on the X platform across categories. When a specified topic organically reaches a set

The Blue Earth County Sheriff's Office, Water Sports Industry Association, and National Marine Manufacturers Association are partnering to promote water safety at the Blue Earth County Fair in Garden City, Minnesota. The event will take place on Friday, July 26th from 10:00 AM to 12:00 PM at the Blue Earth County Sheriff's fair booth and features the supplying of free life jackets to attendees. The goal of the event is to raise awareness about the importance of wearing life

Just over three years after making history by opening the first sportsbook in a U.S. professional sports venue at Capital One Arena, Caesars Entertainment, Inc.  announced today that its flagship mobile sports wagering platform, Caesars Sportsbook, is expanding its reach across Washington, D.C. Starting today, sports fans 21 and older can download the Caesars Sportsbook app on iOS and Android, or access it via desktop, district-wide – except on federal lands and designated are

The Avenue Sports Fund today announced it has acquired a significant minority stake in Trackhouse Entertainment Group, the parent company to Trackhouse Racing, which fields teams in the NASCAR Cup Series, the most popular racing series in North America, and in the FIM MotoGP World Championship, the premier motorcycle racing series in the world. Trackhouse Racing, founded by Justin Marks, a former NASCAR and sports car racer, debuted in 2021 and has won seven Cup Series races with dr

Fitness International, LLC, operator of LA Fitness, Esporta Fitness, City Sports Club, and Club Studio brands, today announced its acquisition of XSport Fitness, marking a significant expansion of Fitness International's offerings in the Chicagoland, New York and Virginia markets. "We are proud to add XSport Fitness' facilities to our nationwide network of health clubs," said Jill Greuling, President, Club Operations of Fitness International. "This expansion s

The Green Sports Alliance (GSA) proudly announces the release of the "Energy Decarbonization Playbook" for Sports and Entertainment Venues. This comprehensive guide is set to transform energy consumption and decarbonization strategies in our venues, setting a new standard for environmental stewardship in the sports and entertainment industry. "In an era where the impact of climate change is felt across the glove, it is incumbent upon us, as leaders in the sports indus

Crush It Sports Lounge is announcing the grand opening of its expanded venue, Crush It  2.0.  The expansion now features an additional 3,800 sq. ft. of fun and games including six lanes of Duckpin Social bowling, two lanes of augmented reality social darts, a few sports-themed arcade games, and an enhanced craft cocktail and food menu for an upgraded dining experience. "My long-term vision for Crush It was to create a gathering place where people could come socialize

Today Callaway Golf, one of the industry's leaders in equipment design, performance, and innovation, announced their new family of Opus and Opus Platinum Wedges. Led by innovative new Spin Gen Face Technology, these wedges provide extraordinary performance with unparalleled craftsmanship and Callaway's most advanced engineering.  Spin Gen Face Technology delivers spin and control by combining three key elements on the Opus face. An all-new tighter pitch puts more grooves on the f

Faisal Bin Homran, the Chief Product Officer at the Esports World Cup Foundation, and Dino Ying, chairman of Asia's biggest esports operator VSPO, said this week that it is looking to have more Asian esports clubs joining the event next year as Asia represents a key area of growth for the world's largest gaming festival. The showdown between T1 and Top Esports, which come from South Korea and China respectively, at the League of Legends Gran

Nick Boulle of deBoulle Diamond & Jewelry, an independent jewelry salon in Dallas and Houston, to compete in the 2024 Chevrolet Grand Prix at Canadian Tire Motorsport Park with Inter Europol by PR1/Mathiasen Motorsport on Sunday, July 14th."I think we have a great shot for a strong result here in Canada! On a personal side I'm excited to learn the circuit and see what's possible," said Boulle. Boulle will race with and Tom Dillmann (France). Th