Today, Sorenson, the world's leading provider of communication tools for Deaf, DeafBlind and hard-of-hearing people, and BYU Athletics, a member of the Big 12 Conference, announced they are teaming up to provide live American Sign Language (ASL) performances of the national anthem preceding all BYU football home games, which will begin with the August 31st game against Southern Illinois. In addition, the national anthem will be signed in ASL at all home basketball and baseball games durin

Trulieve Cannabis Corp. a leading and top-performing cannabis company in the U.S., today announces a partnership with the Carvana PPA Tour ("PPA Tour") and MLP by Margaritaville ("MLP") to sponsor premier pickleball events in Arizona, Florida, and Georgia. The Professional Pickleball Association stands as the largest professional and amateur pickleball tour in the world, boasting an impressive 25 tour stops nationwide. With over 39,000 amateur players and a 50% growth in r

Around, the leader in large-scale augmented reality experiences that is part of Stagwell, today launched a groundbreaking in-stadium AR experience for Minnesota United FC in partnership with Target. This marks the first integration of stadium AR technology into an MLS pregame celebration, setting a new standard for fan engagement at Allianz Field. Building on successful partnerships with the MLB's Minnesota Twins, NBA's Cleveland Cavaliers, and NFL's Los Angeles Rams, AR

24 Hour Fitness, the leader in the health and fitness industry, proudly announced today the recognition of two exceptional San Diego coaches and youth mentors, all during the highly anticipated soccer match between the San Diego Wave and their Southern California rival Angel City FC.  During the event, 24 Hour Fitness CEO and President Karl Sanft will present a $1,000 check and a one-year platinum membership for the Excellence in Coaching Award, demonstrating their commitment to s

Liberty Media Corporation announced today that, at Liberty Media’s virtual special meeting of its holders of Series A Liberty SiriusXM common stock and Series B Liberty SiriusXM common stock held on August 23, 2024 at 10:15 a.m. M.T., based on preliminary results of such special meeting, the holders of LSXMA and LSXMB approved the previously announced redemptive split-off of Liberty Sirius XM Holdings Inc. which will be the owner of all of the businesses, assets and liabilities previous

Rally House, a leading specialty retailer of sports apparel and merchandise, is excited to announce the opening of its newest store, Rally House Deerbrook Marketplace, in Humble, Texas. This will be the companies third storefront location to open in the Houston area this year. Find Rally House Deerbrook Marketplace near Eastex Fwy Rd and Geoffrey Ct, next to Ulta. This new location in Deerbrook Marketplace is part of Rally House's ongoing efforts to bring premium sports gear and

FuboTV Inc.  the leading sports-first live TV streaming platform, has launched BKFC TV, the first FAST channel from Bare Knuckle Fighting Championship (BKFC), the world’s fastest growing combat sports promotion. This marks the first time BKFC TV is available outside of the BKFC app. Maximizing the explosive popularity of combat sports, the first-of-its-kind BKFC TV, programmed in partnership by Fubo and BKFC, showcases BKFC’s all-time greatest flagship events, BKFC

Electronic Arts Inc. is bringing true hockey intelligence to fans around the world with EA SPORTS NHL 25, coming to PlayStation5 and Xbox Series X|S on Oct. 4, 2024. Powered by ICE-Q, NHL 25 is built different giving players the time and space to control every inch of the ice, delivering an authentic experience that replicates the NHL’s elite talent. For NHL 25, brothers Quinn, Jack and Luke Hughes will be the first siblings to grace an EA SPORTS cover together, with their pla

Foot Locker, Inc. today announced the grand re-opening of its iconic store on 34th Street in New York City, a pivotal milestone in its global retail revitalization. Set to open its doors on August 22 at 112 W 34th Street, the newly redesigned store enhances consumer accessibility and redefines retail in the heart of Manhattan.  This reimagined concept highlights Foot Locker's steadfast commitment to sneaker and basketball culture through the introduction of Foot Locker '

What was once a simple neighborhood game has erupted into a noise crisis, echoing through communities across the Bay Area. Pickleball, now a household name, is sparking controversy as residents from Berkeley to San Francisco push back against the constant barrage of sound. But a breakthrough is on the horizon. Kansas City-based SLN/CR (pronounced "Silencer") is set to install its advanced noise baffling system in Millbrae this week, a move designed to restore harmony between players