VSPO, the largest esports company in Asia, is pleased to announce that it has officially been rebranded Hero Esports, aligning with its domestic brand and, in doing so, supporting its international growth strategy and the globalization of esports. The company announced its intention to rebrand alongside the appointment of Dino Ying as Executive Chairman and Danny Tang as CEO on 8 October 2024. The unveiling of Hero Esports marks a pivotal moment in the company's histor

Marelli is delighted to confirm that it has joined forces with Nissan Formula E Team as Technical Partner on an initial two-year agreement. With over 100 years of history as a global technology partner to the automotive and motorsport worlds, Marelli aims to co-create the future of mobility with customers and partners. Thanks to Marelli Motorsport's extensive experience, the collaboration gives Nissan Formula E Team the opportunity to explore areas where the partnershi

Set to take place April 27th and 28th, the Special Operations Foundation welcomes guests back to the newly redesigned and world-class Isleworth Golf & Country Club in Orlando, Florida. Benefitting several special operations focused charities, this unique event brings together veterans, golf enthusiasts, business leaders and supporters of the Special Operations Foundation for a day of exceptional golf and camaraderie, all in support of a worthy cause. The tournament is a vital fu

Today marks the launch of Belden Avenue Advisors, a strategic advisory firm founded by Aaron Ryan, a recognized leader in global sports as an executive at the NBA, Overtime Elite, and Relevent Sports.The firm aims to drive transformative changes by partnering with sports leagues, teams, athlete-driven brands, and entities across the sports and entertainment landscape, focusing on innovation, cultural influence, and strategic growth. "Belden Avenue Advisors is named after the st

The CW Network and Shopsense AI today announced they are teaming up to transform how fans experience ACC college football broadcasts. In a first for college sports, viewers of the Virginia Tech vs. Syracuse game at 12 p.m. ET on Nov. 2 will be able to shop game-day essentials and team merchandise directly from their mobile devices with technology powered by Shopsense’s latest enterprise Commerce Operating System (Commerce OS). The partnership will kick off with ACC college football broa

Egyptian authorities collaborated with the Alliance for Creativity and Entertainment (ACE), the world's leading antipiracy coalition, to shut down a notorious sports piracy network that illegally streamed live football/soccer matches to audiences around the world. This action is the latest in a series of takedowns in the Middle East and North Africa (MENA) region. In recent months, ACE has worked with local MENA authorities to shutter unlawful streaming operations. Major takedow

360PR+ has been selected as public relations agency of record for Hall of Fame Village, a 100-acre sports and entertainment destination in Canton, Ohio surrounding the Pro Football Hall of Fame. A division of Hall of Fame Resort & Entertainment Company, the Village is dedicated to creating memorable moments for fans and families alike. 360 will focus on increasing awareness of Hall of Fame Village as a world-class sports and entertainment destination, introducing more consumers to Hall of

Crunch Fitness today announces the opening of three new state-of-the-art Crunch facilities in Texas, operated by Crunch franchisee Harman Fitness and in partnership with James Harden, star shooting guard for the LA Clippers. Opening in Winter 2025, Crunch Humble, Crunch Copperwood and Crunch Kirkwood will be located across the greater Houston area, creating new fitness offerings for residents of Humble, Copperwood, and Westside Houston, Texas.   Fusing fitness with entertainmen

Phase 3 of the 2024 Global Sources Hong Kong Shows officially opened today, featuring the Global Sources Sports & Outdoor Show alongside the debut of the Global Sources Baby & Children's Products Show. The events will run until October 30 at AsiaWorld-Expo. With growing global awareness of health consciousness, the sports and outdoor industry is experiencing explosive growth. The Sports & Outdoor Show, first launched last year, has successfully captured trends in the sports in

Des Moines is about to get a major upgrade to its basketball scene with the opening of the first PickUp USA in Iowa. PickUp USA Fitness (www.pickupusafitness.com) is a basketball-focused gym chain with company-owned and franchised locations across the country. The new Des Moines location is a franchised outlet owned by Kerby Louis. The gym is located in Urbandale at 4143 121st St. Aaron Magno, PickUp USA's Vice President of Franchise Development, described the newest PickUp USA