Toyota Motor North America (TMNA) announced today that its racing division, Toyota Racing, will formally become Toyota Gazoo Racing North America prior to the start of the 2025 motorsports season with all of its motorsports efforts competing under the global Toyota Gazoo Racing (TGR) banner. TRD, U.S.A., a subsidiary of TMNA, will continue its technical and engineering support across Toyota motorsports efforts throughout the U.S. "The transition to Toyota Gazoo Racing is an opp

The world of sports and entertainment is about to get a thrilling new twist with the launch of the Celebrity Pickleball Bash, a series of showcases where celebrities team up with professional players for an exciting combination of pickleball and entertainment. Teaming up as equity partners for this venture are New York Knicks All-Star guard Jalen Brunson, comedian Anthony Anderson, country pop singer Jessie James Decker, former NFL wide receiver Eric Decker, actor and on-air persona

DICK'S Sporting Goods and University of Tennessee athletics today announced a multi-year extension of their partnership that started in Fall 2021. Through this deal, DICK'S will remain a Proud Partner of the Tennessee Volunteers, and will continue to engage with the local community and support the passionate Vols fanbase by: DICK'S also will continue serving as the Presenting Sponsor of the university's football and baseball uniform reveals, which takes place weekly

Sparx Hockey, the industry leader in skate sharpening technology, today announced that it has been named the Official Skate Sharpener of the Swedish Ice Hockey Association. This partnership marks a significant milestone for Sparx Hockey as it continues to expand its global footprint and reinforces its position as the most trusted brand in skate sharpening. Sparx Hockey, known for its innovative and automated skate sharpening technology, has solidified its position as the No. 1 skate

Golf Lounge 18 LLC, a leading owner and operator of golf-related leisure and entertainment businesses, today announced plans to open their newest indoor golf location in Lake Grove, NY. The Smith Haven Mall, owned by Simon Properties, will be home to state-of-the-art Trackman golf simulators. With a full bar and kitchen for guests to indulge curated cocktails and dine on delicious creations, the destination is designed for events. "The Smith Haven Mall is such a vibrant destina

The Third Annual Canadian Parent-Child Cup, sponsored by China's reputed baijiu brand Fenjiu, has recently been held at Tsawwassen Springs Golf Course in British Columbia, Canada. As a renowned traditional Chinese baijiu brand, Fenjiu represents the pursuit of a high-quality lifestyle. This event received strong support from Fenjiu, perfectly showcasing the alignment of quality, values, and spirit between Fenjiu and the game of golf. The game attracted numerous familie

The Los Angeles Rams have collaborated with Genius Sports Limited to provide their fans with augmented, data-driven in-game highlights within SoFi Stadium. During every Rams home game, immersive highlights leveraging the NFL’s proprietary Next Gen Stats (“NGS”) data will be displayed on SoFi Stadium’s iconic Infinity Screen. These highlights, powered by GeniusIQ, Genius Sports’ next generation data and artificial intelligence platform will include cruci

LeagueApps, a leading youth sports management platform, today announced that it has received a significant equity investment from Accel-KKR, a technology-focused investment firm. The investment by Accel-KKR will advance LeagueApps' role in providing youth and local sports organizers with the tools, partnerships, and community they need to succeed on and off the field – helping them manage and grow their clubs, tournaments, leagues, camps, and facilities. Founded in 2010, L

Athlete Career Transition (ACT) Group Ltd, co-founded by former professional rugby players Andy and Steve Moore, has officially launched in the United States. ACT is dedicated to being the premier global support system for athletes transitioning from sports to successful careers in business, fostering an inclusive environment where both athletes and businesses can thrive. "We are excited to introduce ACT to the U.S. market, providing athletes with unparalleled support as they n

AXS, a global leader in ticketing, has partnered with Lyft, one of North America’s largest transportation network providers, in a strategic partnership that redefines convenience for sports and live entertainment fans. The partnership, brokered by AEG Global Partnerships, makes Lyft an official partner of AXS in North America and centers on providing live-event goers across the U.S. with seamless transportation options and offers. By uniting their expertise, AXS and Lyft are setting a n