ViewLift, a global leader in digital solutions for sports and media content owners, today announced a significant expansion of its distribution network with its launch on Comcast's Xfinity and Xumo platforms. In tandem with this strategic rollout, ViewLift has appointed Charles Mellilo as Chief Business Officer, where he will lead the company's global business development and marketing efforts. With this launch, ViewLift-powered apps—including Monumental Sports Network

Sun Cruiser Iced Tea & Vodka and Sun Cruiser Lemonade & Vodka Ready-to Drink beverages are the latest brands to join the wave of sponsors teaming up with the Beach Football League (BFL) in summer as the league rolls out its exhibition tour and open-try outs. Founded by NFL veteran, former New England Patriot, and 2-X Super Bowl Champion, Tully Banta-Cain, the league first launched in Summer 2024, with BFL's pilot event, the Hampton Classic, in Hampton Beach, New Hampshir

The Trust for the National Mall, Humana (NYSE: HUM), and the Humana Foundation announced today that the highly-anticipated National Mall of Pickleball is returning to America’s Front Yard, the National Mall, for a third year. From Friday, September 19 through Sunday, September 21, 2025, the general public can experience a weekend full of pickleball programming, activities, and community with captivating views of the Washington Monument and United States Capitol. Formerly held

As pickleball continues its meteoric rise as America's fastest-growing sport, new data from Pickleball Flash LLC highlights the healthy engine behind the movement: millions of first-time and soon-to-be players who are poised to usher in the sport's most dynamic chapter yet. In a recent national survey conducted by Pickleball Flash LLC among U.S. adults ages 18–65, 70% identified themselves as eager to learn or currently learning pickleball. Twelve percent described the

On June 14, 2025, the 3rd Global Sportswear Design Award officially launched at the China National Silk Museum in Hangzhou. Jointly organized by ANTA Group and Tsinghua University, this year's competition is themed "MovEmpower – Motion Beyond Limits," and aims to integrate global innovation resources through an industry-academia-research collaborative framework. Key figures including Lai Shixian, Executive Director and Co-CEO of ANTA Group, and Lu Xiaobo, Director of the T

California Sports Surfaces (CSS), the global leader in premium athletic surfacing, is proud to announce that its innovative Rebound Ace® Impact system has officially earned certification from the International Basketball Federation (FIBA), the governing body for basketball worldwide. This milestone marks a significant achievement in California Sports Surfaces’ ongoing commitment to safety, performance, and quality. The FIBA Equipment & Venue Centre has rigorously teste

The 2026 Special Olympics USA Games is welcoming Target as a Platinum Partner and the official Tennis sponsor. The partnership represents a significant investment in one of the country’s largest celebrations of ability, unity and achievement – set to bring more than 3,000 athletes, thousands of coaches and volunteers and tens of thousands of fans to the Twin Cities, June 20–26, 2026. As the official Tennis sponsor, Target’s support will help bring together mo

The day began with a meet-and-greet between PU Prime and AFA representatives, setting the tone for a day of collaboration and celebration. At the heart of the ceremony was the official contract signing and a ceremonial shirt exchange, symbolising the enduring partnership and mutual commitment between PU Prime and AFA. This was followed by a guided tour of the Academy's world-class facilities, home to some of Argentina's most promising young football talents. Deliveri

Consulum, the MENA region's leading strategy and communications advisory firm, which joined the Stagwell (NASDAQ: STGW) global network in 2024, today announced the launch of Maydan Sports – a global sports engagement collective designed to help organizations across the MENA region build global reputations and deliver local impact through sport – alongside partner Stagwell agencies. Unveiled at Stagwell's SPORT BEACH, the official LIONS Sport Partner of the Cannes

Major League Baseball (MLB) and AstroTurf®, the originator of synthetic turf and a global leader in sports surface innovation, have announced a multi-year partnership designating AstroTurf as the Official Synthetic Turf of Major League Baseball. As a Proud Partner of MLB, AstroTurf will be marketing its products with one of the most iconic logos in sports. This partnership reinforces AstroTurf's presence at the highest level of the game and reflects the brand's long-stan