BUBBA, a leading fishing brand known for its mobile fishing app and innovative Smart Fish Scales, and Major League Fishing (MLF), the world's largest tournament-fishing organization, have partnered to bring seamless tournament hosting capability and the thrill of live scoring to anglers, organizers and fans everywhere by integrating MLF SCORETRACKER® technology into the BUBBA app to create SCORETRACKER LIVE, beginning Spring 2026. Host Tournaments Like a Pro

EssentiallySports, a top 10 sports media publisher in the United States, today announced a strategic partnership with three-time WNBA champion Natasha Howard of the Indiana Fever.  Howard will serve as an Athlete Correspondent for the fast-growing media company, providing exclusive behind-the-scenes access and insights during the 2025 WNBA All-Star Weekend in Indianapolis. Howard will speak at the Deep Blue Sports and Entertainment "JAM SESSIONS" event in partnership

The Carvana PPA Tour and Major League Pickleball presented by DoorDash (MLP) are excited to announce Jenius Bank™ – the digital banking division of SMBC MANUBANK, a member of the SMBC Group – has joined as an official partner for the Carvana PPA Tour and Major League Pickleball presented by DoorDash (MLP) throughout the remainder of 2025. Jenius Bank will also serve as the title sponsor of the Pickleball World Championships in Dallas, November 3-9 – the biggest weeklon

As the sports media environment rapidly evolves and the industry navigates shifting viewer behavior, Monumental Sports & Entertainment (MSE) and ViewLift announced today the creation of a comprehensive broadcast and streaming solution built to meet the local distribution needs of professional sports teams across the U.S. This trailblazing initiative is set to formally launch this fall. This strategic alliance brings together two powerhouses in the sports media industry. MSE is r

Event Tickets Center (ETC), the trusted marketplace for live event tickets that connects fans with unforgettable live experiences, is proud to partner with Most Valuable Promotions (MVP) for the upcoming Katie Taylor vs. Amanda Serrano III Undisputed championship fight on Friday, July 11, live on Netflix at Madison Square Garden—the first all-women's boxing card in the venue's legendary history. The highly anticipated trilogy fight between Taylor and Serrano is already

Pickleball Kingdom, the world's largest indoor pickleball entity, announces its very first facility in Louisiana, coming to Walker, at 28145 Walker South, Walker, Louisiana, 70785. The state-of-the-art facility will span approximately 60,000 square feet and feature 16 professional-grade indoor courts. It is targeting an opening in the first quarter of 2026. We can't wait to bring Pickleball Kingdom to the great state of Louisiana, beginning with the welcoming community of Wa

Running at the Castle of Versailles, known for its historical significance and the most royal of the races, took place in the picturesque setting of Versailles, France. This year's event witnessed an unprecedented collaboration between a Chinese sports brand XTEP and a robot technology firm Unitree Technology, adding a futuristic twist to the traditional race. The highlight of the race was undoubtedly the appearance of a humanoid robot, donning XTEP 360X 2.0 Speed Up colorway ru

Crunch Fitness today announces the opening of Crunch Pearland in Pearland, Texas. The $5 million, 30,000-square-foot state-of-the-art fitness facility will open its doors in Fall 2025. Operated by Crunch Fitness franchisee The Undefeated Tribe, Crunch Pearland will be located at 2800 E Broadway Street - close to the UPS Store, Chase Bank and Lowes - creating a new fitness offering for residents of Pearland. Fusing fitness with entertainment to make serious fitness fun, Crunch will o

Sports brand PUMA has extended its long-standing partnership with Borussia Dortmund to continue developing products that cater to the club’s many passionate fans around the world and match the club’s dynamic, fast-paced style of football. Since the start of the cooperation between the two sides in the 2012/13 season, Dortmund has won many outstanding achievements, such as reaching the 2012/13 and 2023/24 Champions League finals, and winning the 2016/17 and 2020/21 German

WNBA's Chicago Sky announced an innovative partnership with Moonshot, a global leader in countering online threats, to leverage national security technology to keep the team's full roster safe. As the first team in the league to deploy this type of technology, the Chicago Sky is setting the standard for how sports organizations can proactively address online hate, harassment, and abuse targeting athletes.  Moonshot's goal is not just to understand the problem, but t