As an extension of its commitment to making hockey more diverse and inclusive, Bauer Hockey designed a custom skate graphic celebrating the achievements and life of Willie O'Ree, the National Hockey League's first Black player. Built as part of the skate's boot, the design features an image of O'Ree and inspirational phrases related to the movement for equality. Skates with this design will be worn on the ice by several NHL players across the league this week. "

Bally's Corporation, a leading U.S. provider of land-based gaming and interactive entertainment, and the National Hockey League (NHL), announced the formation of a multiyear strategic partnership designating Bally's as an Official Sports Betting Partner of the NHL®. This deal represents Bally's first sports betting partnership with a professional sports league. The partnership provides Bally's with rights to use NHL marks and logos as well as use of the League

VICIS, a leader in head protection technology, introduced the ZERO2 TRENCH, the first football helmet designed exclusively to protect linemen where they need it most. Built on the newly launched ZERO2 helmet platform, the TRENCH was optimized to address the unique needs of offensive and defensive linemen, resulting in the most highly engineered helmet in the history of the game. From review of previous player impact data, VICIS found that linemen typically experience more than twice

The U.S. Soccer Federation and BioSteel have announced a multi-year partnership designating the sports drink company a sponsor of U.S. Soccer. The multi-year agreement kicks off with the SheBelieves Cup, one of the premier women's soccer tournaments in the world, taking place from February 18-24, 2021, at Exploria Stadium in Orlando, Florida. As part of the agreement, executed by Soccer United Marketing (SUM), U.S. Soccer's partner for more than 15 years, BioSteel's zero

Men's golf brand, Devereux, announced today it has re-launched under a direct-to-consumer (DTC) model, following a year of change across the retail and golf categories. "The game of golf is at a cultural tipping point that needs to be welcomed with open arms," said Robert Brunner, co-founder and creative director of Devereux. "The new wave of golfers, including those who were introduced to the sport during the pandemic, are more relaxed and casual than the classic

Duke University women’s Associate Head Coach, Jon Whithaus, will lead an intensive two-day golf program to highlight players' skills to ACC coaches. All activities take place at Lansdowne Resort in Virginia just outside Washington D.C. “This ACC Showcase Camp is an incredible opportunity for girls across the country to receive exposure to some of the nation’s best coaches,” says Westy McQueen of US Sports Camps. “Coach Whithaus has assembled an incr

While the competitive season for college athletics was on hold this past fall due to the ongoing pandemic, Southern Virginia University moved forward with the installation of a high-tech new turf system at its Knight Stadium. Manufactured by AstroTurf®—the leading producer of synthetic turf products in the United States—Southern Virginia’s newly upgraded field offers enhanced stability, improved safety—including compliance with concussion protocols—

Topgolf Entertainment Group, a global sports and entertainment community, announced today it has reached a mutual agreement with the developer of Polaris Pointe to complete construction and assume operations of the new Topgolf venue.  The venue, originally planned by Polaris Pointe local developer Gary Erickson, was previously slated to open as Crush Golf, and will now open this summer as Topgolf as the company introduces its tech-driven entertainment experience to the Colorado Springs c

TOCA Football, Inc. (TOCA), the world's first technology-enabled soccer experience company, announced the opening of its largest indoor soccer center in Naperville, Illinois. The 95,000-square-foot center known as TOCA Naperville is located at 1740 Quincy, Naperville, IL 60540. This location has a long history of serving the soccer community and TOCA looks forward to continuing that legacy, integrating its proprietary technologies to take the playing experience to the next level.

SSB, a leading U.S. CRM, data management and analytics company specializing in professional and collegiate sports, and Sports Alliance, a Europe-based technology and marketing firm focused on professional sports leagues, have partnered to integrate their respective offers into a global best practices hub that grows loyalty, engagement and revenue through big data management, relationship development, and digital marketing strategies tailored to the sports industry. The partnership o