Audience Systems

Audience Systems

19B Washington Road
West Wilts Trading Estate
Westbury, Wiltshire, BA13 4JP

AboutAudience Systems

Audience Systems started as a family business in 1972, first gained a reputation for demountable seating systems and then went on to pioneer telescopic seating in the UK.

Audience Systems specializes in fixed and retractable seating systems for arenas, stadia, theatres, multipurpose venues, schools and sports venues.

Audience Systems is recommended time and time again, by clients large and small. A quick trip to the website will provide a complete overview of the company with lots of resource and case studies, demonstrating ASL’s attention to detail and commitment to provide a quality, bespoke solution for your venue. A 14 strong servicing and maintenance division provide support after installation, ensuring your seating is always in optimum condition. This service and the long lifetime value of the beautifully engineered products gives ASL an enduring relationship with their customers.

A global market leader, Audience Systems employs 100 people at its headquarters and manufacturing base in Westbury, UK. It has representatives in 20 countries worldwide, and a sales office in Singapore serving Far East and Asia.

Audience Systems is a member of BASES, the British Association of Seating Equipment Suppliers. There are strict conditions of membership, and all members abide by a code of practice.

Stackable Seating

Stacking chairs are ideal for flat floor areas or for occasional additional capacity in front of a retractable seating system. Our stacking chair range is designed to complement our fixed and retractable seating ranges, to create a unified look throughout your venue.

Both chairs have an optional linking mechanism. Storage trolleys are also available.

Sports and Plastic Seating

Constructed from double skinned, blow-molded polyethylene, our plastic chairs are strong, light and durable. Ergonomically designed for comfort, popular, tough, plastic chairs suits sporting venues, multipurpose halls and educational facilities.

Models can be designed for indoor, outdoor or humid environments, with resilient spring free counterweight tipping mechanism and special waterproof coating to the frames.

Designed for demanding audiences, our tough sports seats can handle the audience at a rock concert or the excitement of a football crowd.


•   Comfort and good lumbar support

•    Durable blow molded seat and back modules

•    Double skinned construction eliminates exposed or rough edges  


This simple, cost-effective grandstand provides instant pitch side seating for sports clubs and grounds. It is an ideal choice for football clubs looking to upgrade their spectator seating to meet FA ground grading requirements.

Each Premier Grandstand is delivered to your ground fully assembled, ready to be fixed down onto a suitable area of hard standing. The stands are available in 42, 50, 58 or 75 seat modules which can be joined together to form larger banks of seating.


•    Fully welded steel construction

•    Fitted out with spectator seats to FIFA/UEFA requirements

•    Galvanized seat frames for improved weather resistance