Technavio’s latest market research report on the global real-time location system (RTLS) in sports market provides an analysis on the most important trends expected to impact the market outlook from 2016-2020. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
Abhishek Sharma, a lead analyst from Technavio, specializing in research on M2M and connected devices sector says, “RTLS and radio-frequency identification tags help in increasing the efficiency and performance of fitness professionals, athletes, and individual users.”
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The top three emerging market trends driving the RTLS in sports market according to Technavio ICT research analysts are:
* Increased use of wearable devices in sports analytics
* Emergence of cost-effective technologies
* Use of augmented reality technology
Increased use of wearable devices in sports analytics
RTLS-enabled wearable sports devices are primarily used in sports analytics. The technology and software that is used in smart wearable devices aids in critical decision-making process in several games and sports such as football, tennis, basketball, and golf. These devices are also used to track various activities of players such as speed, distance covered, and breathing and heart rates. Also, these devices can be used to monitor the fitness and performance activities of on-field players.
Various fitness regimes and exercises are suggested to the players based on the gathered information. For instance, Adidas's system called miCoach helps in tracking the kick speed, spin, and flight path in football. Based on the data gathered from the application, coaches can differentiate the top performers from the rest of the athletes.
“Therefore, the increased usage of these devices in sports analytics can improve the performance of sports professionals, thereby raising the demand for these devices in the market,” says Abhishek.
Emergence of cost-effective technologies
The emergence of new cost-effective technologies such as ultra-wideband (UWB) and ZigBee is a major contributor to the growth of the global RTLS market for sports. Apart from being effective in helping to improve fitness activities and efficiency of sports professionals, these technologies help to reduce the operational cost to a large extent.
The adoption of these technologies is expected to grow rapidly during the forecast period because of their advantages over active RFID and Wi-Fi-based RTLS solutions. These low-cost technologies offer high accuracy, precision, and reliability in the sports sector. ZigBee, for example, provides easy-to-deploy and cost-effective technology in comparison with wireless personal networks such as Bluetooth or Wi-Fi. Implementation of UWB is less expensive and complex, and the system is congestion resistant.
Use of augmented reality technology
The augmented reality technology has taken RTLS-enabled wearable devices to a new level. Augmented reality technology allows the users to view the real environment, the attributes of which are augmented by computer-generated sensors. This technology projects images in high resolution and allows users to manipulate 3D objects. For instance, an athlete can use augmented reality technology to monitor and analyze their games. The athlete can then decide their fitness activities based on the performance results obtained. Hence, the use of augmented reality technology in smart wearable devices is an emerging trend that is likely to drive the growth of the global RTLS in sports market during the forecast period.
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