The Hartford has expanded its roster of Major League Baseball (MLB) sponsorships to include five additional teams. New to the company’s 2016 lineup are the Atlanta Braves, Baltimore Orioles, Colorado Rockies, Minnesota Twins and Pittsburgh Pirates, bringing the total to 10 teams in addition to the national MLB sponsorship.
“Expanding our relationship with MLB increases the visibility of The Hartford's brand and the commitment we make to our customers,” said The Hartford’s Chief Marketing Officer Kathy Bromage. “The activation of our sponsorship revolves around the role that relief pitchers and closers play in the game. Teams rely on them to help them prevail when the game is on the line, just as our customers rely on us to help them prevail when the unexpected happens."
In addition to the national MLB agreement signed in 2015, The Hartford signed sponsorship deals with the Kansas City Royals, San Diego Padres, San Francisco Giants, St. Louis Cardinals and Texas Rangers.
The Hartford’s MLB sponsorship also included the presenting sponsorship of the Mariano Rivera American League Reliever of the Year and Trevor Hoffman National League Reliever of the Year Awards. The two MLB greats for whom the awards are named after also serve as brand ambassadors for the company. The Hartford is the exclusive business insurance, homeowners’ insurance and employee benefits partner of MLB.
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Major League Baseball is the best-attended sport in North America, and the last decade includes all 10 of the best-attended individual seasons by fans in MLB history, with each regular season eclipsing the 73 million mark. Now led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports. MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport’s larger role in society and permeating every facet of baseball’s business, marketing and community relations endeavors. With the continued success of MLB Advanced Media and MLB Network, MLB continues to find innovative ways for its fans to enjoy America’s National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.
About The Hartford
With more than 200 years of expertise, The Hartford (NYSE:HIG) is a leader in property and casualty insurance, group benefits and mutual funds. The company is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at www.thehartford.com. Join us on Facebook at www.facebook.com/TheHartford. Follow us on Twitter at www.twitter.com/TheHartford.
Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially. Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our 2015 Annual Report on Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.
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Debora Raymond, 860-547-4611
Major League Baseball
Matt Bourne, 212-931-7882
Source : businesswire.com