Southampton Football Club Recaps a Decade of Fan Support With Personalised Video Powered by Idomoo
1 December 2023
Southampton Football Club’s second annual personalised video campaign was more than a season in review — it covered a full decade of games for each fan. Personalised data points included matches attended, goals seen, miles travelled and more, all seamlessly blended with video thanks to Idomoo’s Next Generation Video Platform.
Building on the success of their first campaign with Idomoo in 2022, Saints expanded the concept by taking a longer look back for their fans. Instead of a “season in numbers” as before, this decade in numbers highlighted the big wins and other top moments that fans were a part of, live from the stadium, over the years.
Thanks to the power of personalisation, the story changes based on who’s watching. For those who'd already renewed, the goal was to increase their sense of pride in their team. For those who hadn’t, it was to encourage them to renew. Each personalised video ended with a personal shoutout to the fan and, if relevant, a prompt to buy a Season Ticket.
“Personalised videos are proving to be invaluable when it comes to celebrating the loyalty of our fan base,” said Jack Walkling, Head of Marketing at Southampton FC. “We’re focusing on giving the recognition that fans deserve and their commitment to the club, especially after the difficulty of last season. Working alongside Idomoo, we have been able to achieve another successful campaign, highlighting a decade of devotion and helping to secure a future of support.”
Saints used a personalised GIF in the email announcing the video, increasing click-through rates by 33%. And engagement with those who saw the video was a whopping 15x higher compared to their average email engagement. Users also shared their videos across social media, boosting brand reach.
Idomoo’s groundbreaking personalised video recaps are on the rise in the entertainment industry with adoption by top brands like Ubisoft, Activision and more. Videos can even be interactive, allowing fans to pick what they want featured so they can generate their one-of-a-kind video on demand.
“A personalised highlight reel like this celebrates fans’ connection to the team, going far beyond what you can say in an email or generic announcement,” says Dotan Ginsbourg, GM of Gaming at Idomoo. “Southampton Football Club loves their fans, and that passion comes through in this video at a personal level, which is what makes it so shareable and so effective.”
About Southampton Football Club
Southampton Football Club is a professional football club that plays in the EFL Championship, the second tier of English football. Based in Hampshire, on England’s south coast, the club plays its home games in the 32,000 capacity St Mary’s Stadium, a stone’s throw from St Mary’s Church, where the club was formed in 1885.
Nicknamed “The Saints,” the club’s proudest moment came in 1976 when they beat Manchester United 1-0 in the FA Cup Final at Wembley Stadium. Proud of its 137-year heritage, but constantly moving forward, the club is renowned for doing things differently and using its strong set of guiding principles to turn potential into excellence, both on and off the pitch.
Idomoo’s fully open Next Generation Video Platform combines data with video to deliver an unparalleled customer experience. Create millions of Personalised and Interactive Videos in cinematic quality and up to 100x real time. This 1:1 digital communication is proven effective across a range of industries, from gaming to banking to travel and beyond. Learn more at www.idomoo.com.
Media contact: Cheryl Rodewig
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