Industry Press Releases

Laird Apparel Announces Subscription Model for the Modern Athletic Outdoorsman

Tuesday, Feb 23, 2016

Laird Apparel LLC, a recently launched brand of functional, technically crafted, performance-based products, has set out to help make shopping and choosing products in the athleisure category easier for men. Launching a club membership this month, the company will offer a limited subscription model to the first 100 applicants beginning mid-February, 2016. The quarterly program will offer key items in the collection and a limited-edition, exclusive item accessible to members only.

Preferred club members will receive a curated quarterly outfit including a top, bottom and hat from Laird Apparel's Off Shore, Fitness or Lifestyle collection and a free limited edition hand screened t-shirt. The first capsule collection features the Laird Apparel long sleeve Breaker top, Mantis pant, Turtle cap and limited edition graphic t-shirt that reads "The Patient Fisherman…Gets The Big Fish". The cost for the membership is $175.00 per quarter, a significant savings from the retail value. Club members will also receive 20% off Laird Apparel purchases online.

"Our goal with Laird Apparel is to create a collection that exceeds functional and performance demands by adding a contemporary edge. Having this membership program will provide us with invaluable feedback and will allow us to design and deliver product to our unique, core consumer," says Hamilton. To become a club member, applicants apply online at and the first 100 will be registered. Quarterly, the Laird Apparel package will include a brief questionnaire to capture invaluable information and feedback on the collection. Questions will include topics from apparel performance, quality, fit, and overall design.

About Laird Apparel:
Laird Apparel LLC is a collection of functional, technically crafted, performance-based products comprised of three collections: Off Shore, Fitness and Lifestyle. The apparel line, created by big-wave surfer, renowned waterman and fitness expert Laird Hamilton, includes board and fitness shorts, hybrid surf and polo shirts, fitness and studio pants, premium and graphic tees and technical hoodie jackets at price points ranging from $30.00-$120.00. Laird Apparel is available online at, One&Only Palmilla in Los Cabos, Mexico, Ron Robinson in Santa Monica and Melrose locations, and Tarsan SUP in Redondo Beach, CA. For more information, visit the Laird Apparel Instagram, Facebook  and Twitter.  

Media Contact:
Liza Turkheimer
S+L Communications   


Source :

Other Press Releases