Industry Press Releases

ROKA Partners With USA Triathlon Through 2020

Friday, Jan 06, 2017

ROKA Sports, Inc. and USA Triathlon today announced a new multi-year partnership that designates the Dallas-based performance multisport brand as the Exclusive USA Triathlon Uniform and Swim Category Partner. This agreement makes ROKA's patented, cutting-edge technologies available to the entire USA Triathlon community — including Team USA, the top amateur athletes who qualify to represent the U.S. at the International Triathlon Union (ITU) Age Group World Championships. It also underscores the company's commitment to working with the world's greatest athletes and unlocking their potential.

"ROKA is incredibly honored and excited to partner with USA Triathlon," said Rob Canales, Co-Founder and CEO of ROKA. "We've been humbled and proud to work with U.S. Olympians Gwen Jorgensen, Katie Zaferes, Joe Maloy, Greg Billington and other American elite athletes over the last quadrennial, and look forward to supporting the broader USA Triathlon community."

"These are the core endemic categories for our organization, and USA Triathlon is proud to align with ROKA through this new partnership," said Chuck Menke, USA Triathlon Chief Marketing Officer. "We are confident that our age-group and elite athletes alike will benefit greatly from their advanced technologies and product lines, as well as their superior customer service."

In an agreement that extends through 2020, ROKA will be designated as the Exclusive Uniform Partner of the U.S. National Team, USA Paratriathlon National Team, and Team USA. This is in addition to the designation of Exclusive Triathlon Performance Apparel Partner of USA Triathlon. Other exclusive category titles defined by the agreement include Swimwear, Wetsuit, and Swimskin of USA Triathlon. ROKA has also been granted the status of Exclusive Swim Gear Partner and Exclusive Goggle Supplier of USA Triathlon.

About ROKA

ROKA was founded by two former Stanford All-American swimmers who, after being frustrated by the offerings on the market, set out to make the fastest wetsuits on the planet. After launching in 2013, ROKA has seen tremendous growth and its products are now relied on by numerous world-class athletes including ITU World Champions, IRONMAN® Champions and Olympic medalists. In addition to working with USA Triathlon, ROKA is the Official Swim Partner of the IRONMAN U.S. Series, the IRONMAN 70.3 Race Series, and the IRONMAN World Championship.

About USA Triathlon

USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC). Visit usatriathlon.org to learn more.

 

Source:prnewswire.com

Other Press Releases