Xponential Fitness Joins Forces With Los Angeles Rams as Proud Fitness Partner

3 October 2023

Xponential Fitness, the largest global franchise group of boutique fitness brands, has announced an exciting new partnership with the Los Angeles Rams as the Proud Fitness Partner of the NFL team. This collaboration aims to energize and inspire fans and fitness enthusiasts.

As the Proud Fitness Partner of the Los Angeles Rams, Xponential Fitness will introduce its diverse portfolio of premium fitness concepts to the team's fanbase. Xponential Fitness brands include well-known names in the fitness industry such as Club Pilates, Pure Barre, CycleBar, StretchLab, Rumble Boxing, BFT, YogaSix, Row House, STRIDE Fitness, and AKT. This partnership will provide Rams fans with innovative, inclusive, and accessible ways to stay active and healthy while supporting their favorite team.

Danyal Ali, Chief Marketing Technology Officer of Xponential Fitness, expressed pride in the collaboration, stating, "This partnership represents a tremendous opportunity for us to inspire and empower individuals to lead healthier lives through our family of brands and their best-in-class fitness experiences. Our partnership goes beyond fitness and sports; it's about creating a vibrant community where health, entertainment, and togetherness intersect."

In addition to enhancing the fan experience, Xponential and the Rams will work together to make a positive impact in the greater Los Angeles community.

Rams Chief Commercial Officer Jennifer Prince said, "We are pleased to welcome Xponential Fitness to the Rams family. Their dedication to providing accessible and innovative fitness options aligns perfectly with our mission to inspire and unite our fans. Together, we will create memorable and impactful experiences for fitness lovers and Rams fans alike."

As part of this partnership, Xponential Fitness and the LA Rams will introduce a content series featuring workouts hosted at various Xponential brands, with members of the Rams Cheerleaders participating. Beyond the content series, Xponential Fitness and its family of brands will be featured through digital signage at SoFi Stadium on Rams game days.


Source: businesswire.com