USA Hockey Announces Partnership Extension With Winmark Corporation

11 January 2024

USA Hockey announced today a multi-year extension of its partnership with Winmark - the Resale Company®, a nationally recognized franchising business focused on sustainability and small business formation.

Winmark and its portfolio of franchised retail resale brands, which include Play It Again Sports®, Plato's Closet®, Once Upon A Child®, Style Encore® and Music Go Round®, will continue to have the exclusive designation as the official resale partner of USA Hockey in addition to being an official sponsor of the organization.

"We're excited to continue our partnership with Winmark," said Pat Kelleher, executive director of USA Hockey. "We appreciate their enthusiasm and commitment in efforts to grow the game and better our sport overall."

As part of the partnership, Winmark will be part of USA Hockey's annual Welcome Back Week, where hockey families are welcomed back to the sport in September. In addition, Winmark will have exposure across USA Hockey's national teams in various ways, including on equipment and through social media content.

"We are honored to consider ourselves a long-term partner with one of the premier athletic institutions in the United States. Over the past two years, our partnership with USA Hockey has met or exceeded all of our objectives and has continued to showcase the positive ways our sustainable business model supports local communities and the environment," said Brett D. Heffes, chair and chief executive officer of Winmark Corporation. "Now is an ideal time for both organizations to make a longer-term commitment to support the growth of hockey and sustainable consumption in countless communities across North America. Winmark is on a mission to provide resale for everyone and having strong partners on and off the ice supports this goal."