UOB, The EM District and AEG announce historic naming rights partnership

17 August 2023

UOB, The EM District, and AEG have come together in a groundbreaking naming rights partnership to reshape the live entertainment landscape in Thailand and the ASEAN region. The partnership has led to the creation of "UOB LIVE," an innovative entertainment venue with a capacity of 6,000 people, situated at The EMSPHERE shopping mall. This venue is set to revolutionize the way people experience entertainment and will be managed by ASM Global, a leader in producing entertainment experiences and venue management.

UOB LIVE is not just a venue; it's an immersive platform that combines world-class shopping, dining options, and various entertainment spaces to cater to diverse interests and preferences. This collaboration involves the expertise of three industry giants: AEG, a global leader in sports and live entertainment; The EM District, known for its premier retail and entertainment complexes in Thailand; and UOB, a leading bank in Asia.

Tan Choon Hin, President and CEO of UOB Thailand, highlighted the transformative impact of UOB LIVE on the entertainment landscape in Southeast Asia. He emphasized the shared commitment to innovation and excellence among the partners. UOB LIVE is seen as a way to provide an unmatched entertainment experience that connects communities through the universal language of entertainment.

Ms. Supaluck Umpujh, Chairwoman of The Mall Group and The EM District, expressed excitement about the partnership's potential to revolutionize various industries in Thailand. UOB LIVE, along with the broader offerings at The EMSPHERE, is set to set new standards for live entertainment, retail, and lifestyle experiences. This partnership aligns with their vision of innovation and excellence, with a focus on boosting the economy and creating job opportunities.

Adam Wilkes, President and CEO of AEG Asia Pacific, echoed the sentiments, describing the partnership as transformative and signaling a new era of entertainment. UOB LIVE represents the future of live experiences, promising unparalleled entertainment moments for audiences in Thailand and beyond. The collaboration between the partners is expected to have a significant impact on the live entertainment industry.

The UOB LIVE partnership showcases how collaboration among industry leaders can redefine the entertainment experience, contributing to the growth of the regional entertainment and retail sectors.


Source: businesswire.com