Underdog Invests in Critical Responsible Gaming Cross-Platform Technology

5 March 2024

Underdog, the fastest growing fantasy sports company ever, announced an investment in idPair by GuardDog, Underdog’s responsible gaming innovation fund. idPair’s proprietary technology creates a centralized view of an individual’s play and gambling activity across all applications and operators in a jurisdiction for regulators, providing for universal responsible gaming limits. In addition to an investment from the fund, idPair will have access to top advisors, mentors, and investors and will be prioritized for integration into Underdog’s product offerings.

“Most users play with more than one operator for their gaming activity. The opportunity we see with idPair is the ability to connect people and their play, and use those insights to inform enhanced responsible gaming initiatives,” said Adam Warrington, vice president, responsible gaming at Underdog. “Operators can only focus on their individual platforms. We believe that the ability to partner with regulators using idPair’s technology will create opportunities for partnerships that advance safer play.”

idPair is active in multiple jurisdictions, bridging information gaps by collaborating with legislators, regulators, and operators to detect and mitigate harm from high-risk gambling across platforms. Recognizing the crucial role of research to move the industry toward sustainability, idPair has also partnered with several major universities to facilitate the study of anonymized transactional data by experts in the field.

“We are thrilled about GuardDog’s investment and partnership with us, said Jonathan Aiwazian,” CEO of idPair. “By leveraging their vast network and data, we can accelerate our mission to drive collaborative information sharing among operators and regulators, ultimately fostering a safer and more sustainable environment for all. Together, we look forward to making significant leaps in consumer protection and industry innovation.”

Companies and entrepreneurs interested in being considered for investment by GuardDog can learn more and are encouraged to contact the GuardDog team at https://underdogfantasy.com/guarddog.