The Players’ Lounge Announces Partnership with the University of Tennessee

1 September 2023

The Players’ Lounge, an emerging media platform designed for student-athletes and universities to connect with fans through content, digital interactions, and in-person experiences, has proudly announced its partnership with the University of Tennessee. This collaboration will see The Players’ Lounge teaming up with current and former University of Tennessee student-athletes to develop distinctive and exciting branding opportunities as well as Name, Image, and Likeness (NIL) ventures. By leveraging the NIL framework, The Players’ Lounge aims to bridge the gap between fans and athletes, offering fans a chance to enjoy genuine, captivating, athlete-centric content and experiences that are unmatched elsewhere.

Prominent NFL Quarterback and Tennessee Volunteer icon, Joshua Dobbs, alongside former teammate Thomas Edwards, are responsible for bringing The Players’ Lounge to Knoxville. They are enthusiastic about leading an initiative that supports the next generation of Tennessee Volunteer athletes and introduces a higher level of engagement for volunteer fans.

According to Dobbs, "The Players’ Lounge and University of Tennessee partnership will have a lasting impact on Volunteer athletes. Channeling the power of the Volunteer fan base, athletes can work with The Players’ Lounge to establish themselves as valued members of their university community, develop important business skills, and create valuable connections that can benefit them in their future careers."

Throughout the 2023-24 college football season, The Players’ Lounge plans to host several captivating events for Tennessee fans. Fans can immerse themselves in Tennessee-specific content by following @TPLTennessee on social media and subscribing to to access exclusive content and behind-the-scenes insights. Engaging with the platform will earn fans reward points, which they can redeem for tickets, merchandise, private chats, event access, and more.

Keith Marshall, Co-Founder and CEO of The Players’ Lounge, noted, "The University of Tennessee represents one of the biggest brands in college athletics, boasting one of the most passionate fan bases in the country. Through The Players’ Lounge and our partnership with the University, we aim to offer these fans a new level of access driven by the student-athletes they’ve grown to love. We are confident the fans will love the exclusive access to our student-athlete partners, and we are looking forward to expanding The Players’ Lounge experience to Tennessee fans across the country."