TCL, a global leader in intelligent technology, has launched its global campaign called #OurBeautifulGame, which is an extension of its flagship #TCLforHer initiative. This campaign aims to highlight and celebrate inspirational women who are setting new standards and making significant contributions to the world of football. The campaign also seeks to encourage girls and women worldwide to redefine greatness on their own terms.

Collaborating with Warner Bros. Discovery (WBD), a prominent global media and entertainment enterprise, TCL has introduced the #OurBeautifulGame campaign during a major women's sporting event. The campaign features three trailblazers in women's football: Geyse Ferreria, a Brazilian professional football player; Chan Yuen Ting, the first woman to lead a top-tier men's team in a professional championship; and Victoria Haydn, a professional photographer known for her work with Manchester City.

Yuki Wei, Vice President of TCL Technology and Chairman of the TCL Charity Foundation, stated that the campaign reflects TCL's commitment to empowering women through innovative technology and initiatives that promote education and sports. TCL's #TCLforHer initiative has been ongoing since 2020, focusing on celebrating and empowering women to achieve their full potential and drive change.

Through the Huameng Foundation, TCL has supported educational programs for young women from underprivileged families, enabling nearly 1,000 of them to complete high school and tertiary studies. Additionally, TCL is supporting the Brazil women's national football team in a major international tournament.

TCL believes in technology's potential to challenge biases, inspire greatness, and redefine success across all aspects of life. The company's television lineup, equipped with advanced features such as Mini LED local dimming and superior refresh rates, enhances the viewing experience for sports enthusiasts. The #TCLforHer campaign continues to leverage the power of technology and sports to inspire and empower women around the world to pursue their goals and redefine greatness in various spheres of life.

 

Source: prnewswire.com

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