JTB today announced a new multi-year international partnership with Major League Baseball (MLB). As part of this new multinational business partnership, JTB will become an official sponsor of the MLB World Tour and will provide an exclusive international hospitality package for the season-opening Seoul Series between the Los Angeles Dodgers and San Diego Padres. The two-game series held at the Gocheok SkyDome in Seoul from March 20 to 21 was the regular season debut of Shohei Ohtani and Yunobu Yamamoto for the Dodgers.

As an official partner of the MLB World Tour, JTB will also offer select VIP tickets and hospitality packages to World Tour events, including the Seoul Series and London Series, to global fans outside the United States. In addition, as a service included in the hospitality package, JTB can also provide MLB regular season tickets to Asian fans, and the package also includes travel and accommodation services to the United States.

Eijiro Yamakita, President and CEO of JTB, said: “Last year, we experienced a sharp rise in demand for global travel and activities as we finally emerged from most of the challenges posed by the pandemic. Now, we clearly see that the market has a strong appetite for that kind of The need for authentic and exhilarating experiences is overwhelming. In this case, we're impressed by MLB's commitment to bringing the great experience of baseball to people around the world, as it aligns with our 'Perfect Moments, Consistently ' brand slogan coincides with it. We are ready to use our solid global network, knowledge and hospitality to create opportunities for people to enjoy baseball."

Noah Garden, deputy director general of business and media for Major League Baseball, said: "As MLB's international profile has grown over the past decade, we have been focused on developing and growing baseball overseas. As our global events program continues to grow, Ambitious, we need key commercial partners who can match our ambitions and work closely with us to continue to expand the number of baseball fans around the world. We are confident that JTB can provide this important support, and we look forward to supporting the world tour Sai worked closely with it.”

JTB is an international travel agency headquartered in Tokyo, which opened an office in New York 60 years ago. With the opening of Japan's overseas tourism, JTB has operated a large number of overseas tourism businesses and has always maintained its position as Asia's leading travel agency. In recent years, JTB has helped thousands of Japanese baseball fans travel to the United States and Canada to watch Japanese players perform in MLB, while establishing strong cooperative relationships with many MLB clubs.

 

Source:businesswire.com

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