Kick off the NFL Season With NFL Rivals, as the Officially Licensed NFL and NFLPA Mobile Game Launches Worldwide

25 August 2023

In celebration of the commencement of the 2023 NFL season, NFL Rivals, the officially licensed video game of the National Football League (NFL) and the NFL Players Association (NFLPA), has launched globally for mobile devices. Distinguished as the first NFL-authorized mobile game integrating Web3 digital ownership technology, NFL Rivals has garnered immense attention during its soft launch, amassing over 2 million downloads and an impressive 15 million games played in under four months.

As the new season begins, NFL Rivals introduces a host of enhancements including novel packs, both in-game and live events, fresh game modes, and exclusive pack offerings. Transforming players' aspirations of becoming an NFL team General Manager into reality, the game combines competitive arcade-style gameplay with strategic management. Developed in partnership with the NFL, NFLPA, and innovative gaming technology studio Mythical Games, NFL Rivals stands as a pioneering mobile video game, infusing Web3 digital ownership with an in-game utility. This allows fans to possess, collect, and trade playable digital assets that unlock access to special events, in-game rewards, and other distinctive features.

In synchronization with the game's global launch, NFL Rivals introduces the world's first blockchain in-game marketplace for mobile. This revolutionary marketplace empowers players to buy player cards and packs, as well as purchase other players' cards listed for sale, all while remaining within the game environment. The marketplace's digital items will be priced in Rivals Credits, a currency obtainable through the App Store and Google Play via in-app purchases (IAP). Future iterations of the marketplace will also incorporate bidding functionality.

John Linden, CEO at Mythical Games, expressed enthusiasm, stating, "The overwhelming response from fans during NFL Rivals' pre-season launch exceeded our expectations. Now, with the game's global release, we're thrilled to offer NFL enthusiasts the opportunity to play, construct, and own their very own team of licensed NFL players during the regular season."

Recently, NFL Rivals established a groundbreaking partnership with the Miami Dolphins, marking the game's inaugural collaboration with an NFL franchise. This partnership entails prominent in-stadium branding at Miami Dolphins home games, as well as chances for fans to win VIP experiences at Dolphins home games throughout the season. This initiative underscores NFL Rivals' commitment to engaging fans in key markets as the NFL season kicks off.