Juventus to rename stadium in six-year sponsorship deal with Allianz

2 June 2017

Juventus eponymous stadium will be renamed the Allianz Stadium from July after the Serie A champions signed a six-year naming rights deal until 2023.

The stadium opened in September 2011, heralding the start of an incredible run of success including six consecutive Serie A titles and two Champions League finals, the second against Real Madrid this Saturday.

"It's with great pleasure that we welcome Allianz into our family of partners for a deal as special as this one -- the naming of our home," Giorgio Ricci, Juve's head of global partnerships and corporate revenues, said in a statement on the club's official website.

"The arrival of a global giant in the insurance sector such as Allianz is further testament to how Juventus has established itself as a first-class international institution, whilst enriching a stadium that has played a significant role in creating history, with six Scudetto titles celebrated within its walls.

"Our ambition and objective is to collaborate with Allianz for the benefit of our supporters, just as with the other partners who have helped transform the stadium into a theatre, ensuring that each match is a show of entertainment and a welcoming place for families."

Allianz already have naming rights deals for Bayern Munich's Allianz Arena and Nice's Allianz Riviera as well as Sydney's Allianz Stadium, Allianz Park in London, Allianz Parque in Sao Paulo and Allianz Stadion in Vienna.