Hyperice, a renowned global wellness brand specializing in high-performance products, has expanded its reach in the competitive sports domain through a strategic partnership with the Carvana Professional Pickleball Association (PPA Tour), becoming its Official Recovery Technology Partner. The popularity of pickleball in the United States has surged, with participation rising by 40 percent from 2019 to 2021, making it the country's fastest-growing sport. As the sport's popularity has grown, so have injuries, with over 19,000 estimated injuries in a single year, mainly affecting individuals over 50, who constitute around half of the recreational participant population.

Through this collaboration, athletes now have access to Hyperice's range of recovery technology products at the court, as well as in training rooms and player lounges during tournaments. Hyperice is also working closely with Select Medical, the exclusive provider of physical therapy for the PPA Tour, providing on-site treatment to athletes throughout tournaments.

Jim Huether, CEO of Hyperice, stated, "Partnering with the PPA Tour to offer top-notch solutions for elite athletes further enhances Hyperice's presence in the sports world. The growing pickleball community is drawn to the inclusive nature of the sport, appealing to people of all ages and skill levels. As we expand our reach and provide products that enhance movement and well-being, the PPA Tour provides an excellent platform to introduce individuals to our brand and offerings."

Connor Pardoe, Founder and CEO of the PPA Tour, commented, "Having Hyperice products readily available for professionals and amateurs at PPA Tour events ensures that players are better equipped to handle the demands of tournament play and fully enjoy our top-tier competitions. Partnering with Hyperice was a natural fit."

In addition to benefiting athletes, Hyperice and its products are available for fans attending events through the PPA Merchandise Tent at all tournaments. Fans and pickleball enthusiasts have the opportunity to acquire the same recovery technology solutions used by their favorite players on the sidelines. The suite of Hyperice recovery technology products is also available for purchase on Pickleball Central.

Lucy Kovalova, a top professional pickleball player with numerous gold medals on the PPA Tour, emphasized the importance of Hyperice products in recovery: "Hyperice products play a significant role in our recovery as professional pickleball players. I've been using Hyperice products for years and wouldn't trade them for anything. Having Hyperice products accessible to all players on the PPA Tour is fantastic because they cater to the recovery needs of both professionals and amateurs. Everyone should try them out at the next PPA tournament they attend!"

 

Source: businesswire.com

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