BetMGM, a prominent sports betting and iGaming operator, is set to launch its new advertising campaign series featuring Jamie Foxx. The campaign will coincide with the start of the professional football season and will include two spots directed by Wayne McClammy and filmed in Las Vegas. These commercials will air on various platforms and make their national television debut during the first weekend of football action.

In the "Doing it Live" spot, Jamie Foxx is seen playing the piano at the NoMad Library within Park MGM, with appearances by athletes from various sports highlighting BetMGM's live betting and entertainment experience.

The second segment, titled "The Game," will air later this month and features Foxx exploring Park MGM while checking out the wide range of bets available on the BetMGM app. The ad culminates with Foxx driving a BetMGM-branded race car as a nod to a November race event along the Las Vegas Strip. Wayne Gretzky, another BetMGM ambassador, makes a special cameo appearance in the spot.

Jamie Foxx expressed his enthusiasm for the campaign, saying, "Love and respect to my BetMGM family. It means a lot to be rocking with such a great brand year after year. And you know we had a good time filming in Vegas!"

Matt Prevost, Chief Revenue Officer of BetMGM, highlighted the significance of Jamie Foxx as a brand ambassador, stating, "Jamie Foxx is an integral part of the BetMGM story, putting us on the global stage of sports and entertainment. As we enter this dynamic partnership's fourth year, Jamie and the creative talents at 72andSunny took it to a new level showcasing our unique product and connectivity to MGM Resorts' iconic Las Vegas destinations."

Geno Burmester, Creative Director at 72andSunny, added, "We wanted to kick things off with a bang this year and give our ads the same feel of action and adrenaline you get from using the BetMGM app. We were fortunate to get the opportunity to work with Jamie who brought it in a way only Jamie Foxx can. And a big thanks to our director, Wayne McClammy, who elevated everything to feel larger than life with the quintessential Vegas heritage of MGM Resorts."

The commercials will conclude by highlighting BetMGM's enhanced offer for the season, allowing new customers to wager up to $1,500 on their first bet and receive a payback in bonus bets for a losing wager. The campaign will be featured across various channels, including broadcast, OOH (out-of-home advertising), CRM (customer relationship management), digital, social media, and owned channels.

BetMGM is available in 26 markets across North America, with plans to expand to more states in the near future. Responsible gambling education remains a key focus, with resources like GameSense, an industry-leading program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation, integrated within BetMGM's platforms to promote responsible gaming. BetMGM also offers additional responsible gambling tools to provide customers with an entertaining and safe digital gaming experience.

 

Source: prnewswire.com

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