Genius Sports Limited (NYSE:GENI) has announced a new partnership with Snap Inc. to create immersive augmented reality (AR) fan experiences using Snapchat Lenses. Genius Sports will leverage NFL Official League Data to enhance Snapchat Lenses, offering millions of fans highly shareable content through their phones. Genius Sports is the exclusive distributor of NFL Official League Data and Next Gen Stats (NGS) feeds for global media and betting markets.

The partnership includes the creation of a sponsored Lens for Verizon, the Official 5G Network of the NFL, which will connect with fans through AR technology. Verizon will be the first sponsor to utilize a Lens incorporating Genius Sports technology. As part of the collaboration, Genius Sports and Verizon's 5G network will enhance Verizon's NFL Lens with live data visualizations and an AR commerce platform. This Lens will debut at SoFi Stadium on September 17th during the game between the LA Rams and the San Francisco 49ers. It will offer real-time game statistics, merchandise try-ons, and a 3D interactive stadium map exclusively for Verizon 5G customers.

Additionally, Verizon and the NFL are offering Verizon customers a 40% discount on an annual subscription to NFL+ Premium, which includes access to live local and primetime games on mobile, NFL RedZone, NFL Network, game replays, and more.

This partnership between Snap and Verizon is part of their 5G innovation collaboration, bringing exclusive AR experiences to Snapchatters via Verizon's 5G Ultra Wideband network.

Kris Soumas, Director of Platforms and Partnerships for Verizon Consumer Group, highlighted the combination of augmented reality and 5G technology, which offers fans unprecedented experiences on game days.

Anmol Malhotra, Snap's Head of Sports Partnerships, emphasized Snapchat's role as the ideal platform for showcasing fandom and keeping fans engaged on game days. With millions of Snapchatters using AR daily, this partnership with Genius Sports enhances the immersive nature of Snapchat Lenses.

Matt Ryter, Vice President of Sales, Media & Fan Engagement at Genius Sports, praised Snapchat's Lens technology for leading the AR revolution in U.S. sports and providing fans with exciting ways to immerse themselves in live experiences. The partnership with Snap enables the enhancement of Lenses with NFL Official League Data, enriching the fan experience.

 

Source: businesswire.com

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