Genius Sports launches BetVision, a game-changing, immersive sports betting experience including NFL live game video

27 September 2023

Genius Sports Limited (NYSE: GENI) has introduced BetVision, a groundbreaking sports wagering experience that combines live streams with integrated bet slips, real-time statistics, and interactive features, all within a single immersive player. BetVision is being launched with live NFL games in the United States.

For the first time, BetVision enables sportsbook customers to place bets directly from within the live video player within the sportsbook app. These live game video streams offer real-time betting odds and betslips integrated into the viewing experience. In addition, users will receive in-game betting alerts and on-screen offers during breaks in the game action, enhancing relevance, driving engagement, and retaining customers.

The NFL content is accessible on mobile and tablet devices and includes live augmentations such as data-driven insights, graphic overlays, and visualizations, similar to those used by various broadcast and streaming partners across North America. BetVision is a highly personalized product that allows users to toggle content and statistics on and off, creating a tailored viewing experience based on individual preferences.

In the initial launch, U.S. sports betting operators Caesars Sportsbook and Fanatics Sportsbook are the first to offer the product. These operators will stream both nationally distributed and locally regionalized live NFL games on a weekly basis. Additional features and functionality will be added over the course of the 2023 NFL season.

Genius Sports is the exclusive distributor for the NFL, providing real-time official play-by-play statistics, proprietary Next Gen Stats ("NGS") data, the NFL's official sports betting data feed to media companies and sports betting operators worldwide, and low-latency live game video streams.

Brent Lawton, VP Business Development & Strategic Investments of the NFL, expressed their excitement about the partnership, stating, "BetVision allows us to create a differentiated way for fans to engage with NFL content."

Mark Locke, CEO of Genius Sports, commented on the launch, stating, "BetVision is leading a new era of immersive sports experiences. The launch brings together our capabilities across data tracking, video streaming, live data, and sports wagering to create a game-changing product for sportsbooks. Sports fans and bettors alike increasingly demand personalized interaction, greater customization, and deeper insights combined with an ability to place bets seamlessly. BetVision offers precisely that, while giving sportsbooks a new way to drive engagement and accelerate the growth of in-game betting."