Dutch Olympic Committee signs deal with South Korean sporting goods company

3 March 2017

The Dutch Olympic Committee*Dutch Sports Federation has signed a five-year cooperation agreement with South Korean sporting goods company Fila.

The agreement will see Fila provide all NOC*NSF-affiliated national teams with training kit, footwear, competition apparel, and award ceremony attire until 2022.This covers the next three Olympic Games; Pyeongchang 2018, Tokyo 2020 and Beijing 2022.

"With Fila, we have a clothing partner who believes in the cooperation that we engage with unions and businesses to grow together TeamNL and providing a sustainable recognisable face in The Netherlands and abroad," Gerard Dielessen, chief executive of the NOC*NSF, said.

Fila chairman Gene Yoon added: "Fila is a company that believes in the power of TeamNL.

"The manner in which The Netherlands organises sport, with a unique base for talent growth that leads to a small country becoming one of the best in the world, enforces global respect."

The new apparel partnership with the NOC*NSF sees Fila replace ASICS, the Japanese multi-national corporation athletic equipment company.

The contract agreement ceremony took place at the High Performance Centre Papendal in Arnhem.Yoon and Dielessen were joined at the ceremony by Jennifer Estabrook, Fila North America’s chief operating officer.

In December, the NOC*NSF played down funding concerns after four companies ended their sponsorship agreements with the organisation.

Insurance firm Zilveren Kruis stopped sponsoring the body at the end of that month, while employment agency Randstad, a sponsor for 20 years, and accountants group EY confirmed they would be pulling out.

Volkswagen, a partner since 2001, also departed the sponsorship list due to rival car company Toyota becoming a member of The Olympic Partner (TOP) scheme from the start of this year.

Fila, founded in Italy in 1911 but South Korean-owned since 2007, has had a sponsorship agreement with the Royal Dutch Skating Federation since 2014.The Netherlands won a total of 19 Olympic medals at Rio 2016, including eight golds, seven silvers and four bronzes.