The Charlotte Sports Foundation (CSF) and Ally Financial Inc. (NYSE: ALLY), a financial services company with the nation's largest all-digital bank and who has become a leading brand in women's sports, announced today the lineup for the 2024 Ally Tipoff. This year's event is scheduled for Sunday, November 10 at the Spectrum Center in Charlotte and will be a doubleheader, featuring #1 South Carolina taking on #11 NC State and a rematch of last year's game with #2 Iowa and #13 Virginia Tech.

In addition to unveiling the 2024 Ally Tipoff lineup, Ally and CSF have agreed to a multi-year partnership extension. This extension, which runs through 2026, will allow the two Charlotte organizations to continue to bring elite women's college basketball to the local community.

"We believe the Ally Tipoff is the premier regular season women's basketball event in the country," said CSF executive director Danny Morrison. "Ally has been a tremendous partner and with the support of ESPN Events and the Spectrum Center, we know we will build on last year's success and create an unmatched player and fan experience."

Last year's meeting of Iowa and Virginia Tech was unforgettable with Iowa winning 80-76. The game featured superstar Caitlin Clark leading the Hawkeyes with 44 points and Georgia Amoore pacing the Hokies with 31 points, including a half court buzzer beater.

As much of a success the game was on the court, it equaled that success off the court as well. The game set a record with an attendance of 15,196, which is the largest regular season women's basketball game in North Carolina history. Also, last year's game averaged 548,000 viewers, which at the time was the most-viewed regular season women's college basketball game on ESPN2 since 2017.

"Ally Tipoff is THE 'tipoff' event for the women's college basketball season. Last year's success proved what we at Ally talk about all the time – the insatiable fan demand that's out there for women's sports, especially for these major matchups early in the season," said Stephanie Marciano, head of sports and entertainment marketing at Ally. "Along with our partners at Charlotte Sports and ESPN, we cannot wait to watch four of the top programs in the country compete in this doubleheader. The Queen City and every fan around the country who tunes in will not be disappointed."

Ally has quickly become a leader in women's sports because of its commitment to media equity and intentional expansion of its sponsorship portfolio. In addition to the Ally Tipoff and its relationship with Charlotte Sports, Ally has a long-standing relationship with the NWSL and recently announced several new sponsorships, including: partnering with the United States Golf Association, becoming the presenting partner of the U.S. Women's Open; entering the WNBA by Ally Bank becoming the official retail banking partner of the Las Vegas Aces; and introducing several player-direct relationships. Each of these deals are built to make women's sports unmissable.

 

Source: prnewswire.com

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