Cast Iron Media Announces Strategic Partnership With Ata Football
16 February 2023
Cast Iron Media, a premier sports solutions company tailoring custom programs to engage fans around live sports both at home and at the event, today announced a strategic partnership with ata football, a women's soccer community that is home to over 140+ live and on-demand women's soccer matches from the top leagues in the world, exclusive highlights, premium content partnerships, instructional videos and virtual events with elite players.
As a leader in local media sales surrounding live sports on Connected TV platforms, Cast Iron seeks to add to, and supplement, their existing inventory and relationships with new engaging content built around live games.
"It is important for Cast Iron to stay aggressive in securing strategic relationships with content providers, streaming live events," explained Trent Staley, President of Cast Iron Media. "ata football is a great fit for our portfolio. We believe in the power of women's sports and are excited about the continued growth of the women's game, especially with the 2023 FIFA Women's World Cup on the horizon."
As the global home of women's professional soccer, ata football delivers monumental live coverage of matches from around the world, including the top leagues in France, Italy, Germany, and select matches from the UEFA Women's Champions League. Featuring the greatest soccer clubs in the world, ata offers free access to 140+ live and on-demand matches, highlights and premium content all on one platform for the first time.
"ata football is proud to bring women's football to the world through one streaming platform," said Esmeralda Negron, Co-founder and General Manager of ata football. "In thinking about our next steps and how we monetize our inventory, Cast Iron Media was an obvious choice, and we're very excited about the partnership."
Cast Iron will be the exclusive seller of ata football on a local and regional level, and will also support sponsorship opportunities on digital and social media, nationally.