Bristol Sport Ltd. Transforms Sponsorship Management with KORE's Cutting-Edge Platform

12 March 2024

KORE, the premier provider of partner, fan and business intelligence solutions for the sports and entertainment industry, is pleased to announce Bristol Sport Ltd. as the latest UK client to adopt the Sponsorship and Partner Engagement platform.

This milestone reinforces KORE's commitment to delivering cutting-edge solutions to sports organisations worldwide.

This is a direct result of KORE's recent acquisition of Sports Alliance, a digital marketing solutions provider, as Bristol Sport has maintained a successful partnership with Sports Alliance since 2015, using a data-driven approach to engaging fans and developing insights.

Bristol Sport is a multi-sport organisation comprised of five professional teams – Bristol City men and women's football, Bristol Bears men and women's rugby and Bristol Flyers men's basketball. The group was established by Stephen Lansdown CBE in 2012 to inspire participation in sport in Bristol and the wider communities.

In 2023, recognising the need for a new approach to sponsorship management, Bristol Sport Ltd. integrated KORE's Sponsorship and Partner Engagement platform into its operations. This strategic move signifies the organisation's commitment to staying at the forefront of sports technology, leveraging and building on their existing data-driven insights to enhance their sponsorship strategies.

"The Bristol Sport group model is unique in the UK. Our objective is to move towards a more data-focused operation and adopting KORE's Sponsorship and Partner Engagement platform was a natural progression as we strive to streamline our sponsorship processes and maximise revenue potential," said Bristol Sport Commercial Director, Sarah Farrar.

Matt Roberts, KORE's Sr. Director of Customer Strategy & Success (EMEA) said: "Bristol Sport Ltd. will use the Sponsorship and Partner Engagement platform as a centralised source of truth for all their assets, rate cards, contracts, and payments. This partnership will not only enhance their sponsorship management but also empower them to sell more sponsorships and contribute significantly to their overall success."

This collaboration between KORE and Bristol Sport Ltd. is a testament to the transformative power of data-driven solutions to optimise results and streamline business processes and both parties look forward to continuing to develop and grow the partnership.