Leading sports betting and iGaming operator BetMGM has entered into an exciting market access agreement with Revolutionary Racing Kentucky (RRKY), marking a significant step toward bringing its cutting-edge online and retail sports betting platform to the state of Kentucky, pending the legalization of sports betting. As part of this collaboration, a retail BetMGM Sportsbook is set to grace Sandy's Racing & Gaming, an entertainment venue situated in Ashland.

Commenting on this strategic partnership, BetMGM CEO Adam Greenblatt emphasized, "Kentucky has a rich history in sports and a passionate fan base. Revolutionary Racing is an ideal partner, enabling us to deliver an entertaining and responsible gaming experience, while investing in the state through job creation and tax revenue."

BetMGM has committed to swiftly launch online sports betting services upon the commencement of Kentucky's regulated market, subject to the necessary licensure and regulatory approvals. Furthermore, preparations are in full swing for the debut of a spacious 5,200 square-foot retail BetMGM Sportsbook, slated to open its doors in the upcoming fall season at Sandy's Racing & Gaming. This dynamic facility, with an investment of $75 million, is set to transform the entertainment landscape in Ashland. Additionally, Revolutionary Racing's future plans include the construction of Kentucky's inaugural quarter horse racetrack and equestrian center, situated on a sprawling 182-acre property adjacent to Sandy's. Anticipated to launch in 2025, these developments signal a bold new era for sports and gaming enthusiasts in the region.

Revolutionary Racing CEO Prentice Salter expressed his enthusiasm, stating, "We promised to bring a world-class facility to Ashland and wanted a world-class partner for online sports wagering across the Commonwealth and at our sportsbook lounge. We've got that with BetMGM."

As BetMGM continues its expansion into diverse markets, promoting responsible gambling education remains a central focus. The company takes pride in furnishing valuable resources to support customers in maintaining responsible gaming practices, including the innovative GameSense program. Developed and licensed to MGM Resorts by the British Columbia Lottery Corporation, GameSense is seamlessly integrated into BetMGM's mobile and desktop platforms. This integration allows customers to access the same responsible gaming experience they have come to rely on at MGM Resorts properties nationwide. These initiatives, in conjunction with BetMGM's existing suite of responsible gambling tools, exemplify the company's commitment to offering customers an enjoyable and secure digital gaming experience.

 

Source: prnewswire.com

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