Academy Sports + Outdoors Partners with Fanatics to Expand Selection of Licensed Sports Products

31 August 2023

Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a prominent retailer specializing in sporting goods and outdoor recreation with a commitment to providing "Fun for All," has announced an expanded partnership with Fanatics, a global digital sports platform and a leading provider of licensed sports merchandise. This partnership aims to enhance the selection of officially licensed merchandise available to Academy customers, both in-store and online.

This collaboration will allow Academy to access Fanatics' extensive licensed sports inventory, enabling shoppers to enjoy a wider array of fan shop products that are new to Academy's offerings. This includes an expanded selection of fan apparel, jerseys, headwear, and novelty items for the entire family from well-known brands such as Fanatics, Nike, adidas, Mitchell & Ness, New Era, and WinCraft, among others.

Matt McCabe, Chief Merchandising Officer of Academy Sports + Outdoors, expressed enthusiasm for the partnership: "Academy Sports + Outdoors is excited to partner with Fanatics to expand our licensed sports assortment and provide our customers with an even better selection of gear to show off their team pride. Sports fans know they can rely on Academy for the best gear and prices. By teaming up with Fanatics, our customers will be able to browse an even wider assortment to make sure every member of the family has the gear they want at the right price."

Starting this fall, shoppers visiting will gain access to a significant portion of Fanatics' comprehensive licensed sports merchandise collection. This assortment will feature teams and players from various leagues and sports properties, beginning with NCAA and expanding into other leagues as their respective seasons approach.

Gary Gertzog, President of Business Affairs at Fanatics, shared his perspective on the partnership: "Fanatics is excited to provide an incredible selection of high-quality fan gear from our leading product catalogue to Academy customers, whether they are shopping online or at stores. We're committed to providing robust assortments of timely products to fans across all channels, and this partnership will allow more fans across the country to support the teams and players they love throughout the year."