Academy Sports + Outdoors Continues to Celebrate the Tradition and Legacy of HBCU Homecomings

28 September 2023

Academy Sports + Outdoors (Academy), a leading sporting goods and outdoor retailer, is reaffirming its commitment to Historically Black Colleges and Universities (HBCUs) for the fourth consecutive year. To celebrate the legacy of HBCU homecomings and promote fun gameday experiences, Academy will provide a 10% discount on purchases to alumni, current students, faculty, and staff of HBCU institutions. This discount is available in-store and online at until November 4, 2023. Customers can explore Academy's licensed HBCU fan gear collection in various ways, including in-store, online, and through Academy's mobile app.

Lawrence Lobpries, Chief Marketing Officer at Academy, stated, "Academy Sports + Outdoors is committed to supporting and investing in HBCU communities... We look forward to helping faculty, students, and alumni get ready for homecoming and show off their HBCU pride with all the clothes, accessories, and gear they want."

Since 2020, Academy has allocated over $2 million to HBCU initiatives, including local community contributions and partnerships with prominent HBCU athletic conferences such as the Southwestern Athletic Conference (SWAC), the Central Intercollegiate Athletic Association (CIAA), and the Southern Intercollegiate Athletic Conference (SIAC).

Academy Sports + Outdoors holds the distinction of being the Official Sporting Goods and Outdoor Retailer of the SWAC, CIAA, and SIAC. The retailer is set to collaborate with these conferences throughout the HBCU Homecoming season, organizing events, creating digital content, and engaging in social media partnerships to have a positive impact on its communities.

To stay updated on information and special offers, individuals can text HBCU to 22369*, and they can also expect to receive details about upcoming events and activations on Academy's social media platforms (@academy).

This ongoing commitment to HBCUs underlines Academy's dedication to supporting these institutions and fostering a sense of pride and belonging within the HBCU community.